Sr Creative Operations Manager (Direct Response Ads Production)

About Trafilea

Trafilea is a global direct-to-consumer eCommerce group that leverages cutting-edge AI, technology, and data-driven strategies to build and scale high-growth brands like Shapermint and Truekind. With a focus on performance marketing and real-time analytics, Trafilea optimizes paid media strategies and delivers maximum ROI through advanced audience segmentation, predictive analytics, and automated A/B testing. Serving over 10 million customers, Trafilea's proprietary tech platform drives rapid growth, helping brands achieve multi-million-dollar revenues. The company fosters an agile, innovative environment, continuously pushing the boundaries of digital commerce with a mission to reshape industries and empower people.

As the Creative Operations Sr. Manager at Trafilea, your mission is to lead the development and execution of high-quality creative assets for direct response campaigns. By collaborating with Acquisition, Brand, and Retention teams, you’ll ensure Class A delivery, optimize campaign performance, and maintain brand aesthetics. Your leadership will foster creativity, consistency, and innovation to maximize ROI and support company-wide growth. Key responsabilities:

• Pod Supervision:

  • Ensure creative teams meet Class A standards on time.

  • Guide Copywriters and Strategists with feedback, campaign angles, and concept development.

• Creative Testing & Scale-Up:

  • Innovate on winning video concepts and ad copy.

  • Prioritize creative opportunities for profitability.

• Winner Acquisition Products:

  • Deeply understand and communicate product benefits and improvements.

  • Guarantee proper use of product bibles across campaigns.

• Systems & Processes:

  • Implement agile methodologies and optimize workflows for scalability.

• Reporting & Metrics:

  • Deliver accurate dashboards and key metric analyses for creative performance.

• Aesthetics & Look & Feel:

  • Define brand aesthetic systems and drive continuous improvement.

• Collaborative Strategy Development:

  • Partner with cross-functional teams to align creative strategies with business goals.

• Continuous Learning & Development:

  • Build a culture of learning, experimentation, and innovation.

• Talent Acquisition & Management:

  • Hire, mentor, and inspire creative talents, elevating the team’s output and design standards.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

• Education: Bachelor’s degree in Graphic Design, Marketing, Business, Communications, or related fields. MBA and Project Management a plus.

• Experience:

  • 5+ years in creative campaign management in advertising or e-commerce.

  • Proven leadership of creative teams and delivery of high-quality outputs.

• Skills & Attributes:

  • Passion for innovation and storytelling.

  • Strong understanding of consumer psychology and advertising principles.

  • Excellent planning, coordination, and prioritization skills.

  • Analytical mindset with data-driven decision-making.

  • High adaptability in fast-paced environments.

  • Exceptional written and verbal communication.

  • Track record of measurable results and profitable creative strategies.