Sr. Content Strategist

**Candidate Note: This position is 100% remote for those based in the United States**

EDB is seeking an experienced Senior Content Strategist to join our dynamic Product organization. In this pivotal role, you will be responsible for developing and executing a comprehensive content strategy to support our Product GTM initiatives, including product launches, technical marketing, and sales enablement programs. The ideal candidate is a strategic thinker, a masterful storyteller, and a data-driven problem solver who is adept at using AI tools to maximize efficiency. Experience in databases, analytics, and/or AI preferred.

Your impact will be:

• Content Strategy & Planning:

  • Develop and own the end-to-end content strategy for Product GTM programs, from ideation to production, distribution, management, and measurement.

  • Design the content workflow across our content, learning, and enablement platforms, and integrate them with a GenAI tooling strategy.

  • Conduct analysis and audits to identify new opportunities and content gaps.

  • Create and maintain a content calendar that supports product marketing initiatives, launches, and enablement activities.

  • Collaborate with product marketing, demand generation, and sales teams to ensure content aligns with business goals and resonates with target personas.

• Content Creation & Management:

  • Lead the creation of high-quality, long-form content — including white papers, e-books, technical blogs, and solution briefs — to support product GTM efforts.

  • Act as a managing editor for internal and external content creators, proofreading and optimizing content for clarity, consistency, and SEO/AIO.

  • Define an information architecture for the Product org, and set parameters for “which content platform to use when” 

• Performance & Optimization:

  • Use data analytics tools to measure content performance against key KPIs.

  • Regularly report on content performance and provide actionable insights to inform future strategy.

  • Conduct A/B testing and other experiments to continuously improve content effectiveness.

• GenAI Content Management

  • Develop the process and guidelines for how we create, edit, and publish content using GenAI tools

  • Build training materials and deliver enablement sessions to teach internal stakeholders about using GenAI for content creation

  • Use GenAI tools by default for any new content creation and/or optimization, with a thoughtful approach to “humanizing” and improving the raw generated content

What you will bring:

• 5-7+ years of experience in content strategy, content marketing, or a related role in an enterprise technology organization.

• Demonstrated experience with content strategy development and execution that has resulted in measurable business impact.

• Expertise in SEO/AIO best practices, keyword research, and content optimization.

• Strong portfolio of high-quality content, including long-form content, thought leadership pieces, and articles.

• Exceptional writing, editing, and communication skills.

• Proficiency with content management systems (CMS) and/or learning management systems (LMS)

• Experience with using GenAI tools for content creation e.g. Gemini, NotebookLM

What will give you an edge:

• Experience in the database, analytics, and/or AI sectors.

• Track record at high growth companies, building new programs from zero to one.

• Familiarity and comfort level with editing and overseeing deeply technical content targeted at developer audiences.

Please submit your resume, a cover letter detailing your relevant experience, and a link to your portfolio or three content samples (e.g., white paper, blog post, case study).