SMBs Community Manager

Job Description

Join the team redefining how the world experiences design.

Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities. You’ll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

About the Role

As Canva’s SMBs Community Manager in the UK, you will design and deliver strategies that connect small business owners, entrepreneurs, and solopreneurs with Canva-helping them discover the value of our platform, engage deeply with our community, and become passionate advocates for our brand, product and mission.

What you’ll do

• Community Program Management: Lead the growth and engagement of Canva’s UK SMBs community, scaling peer-to-peer advocacy through Canvassadors, local events, and online activations.

• Events & Experiences: Organize and facilitate impactful in-person and virtual events—including workshops, networking sessions, and flagship gatherings at our London event space—to showcase Canva’s value for SMBs and drive adoption.

• Content & Engagement Strategy: Develop and deliver SMB-focused content—case studies, toolkits, webinars, and success stories—that inspire entrepreneurs and highlight Canva’s impact on small business growth.

• Cross-Functional Collaboration: Partner with Growth Marketing, SEO, Content, and Partnerships teams to design and execute integrated campaigns that convert community advocacy into MAUs and ARR growth.

• Expand the Canvassador Programme: Recruit, onboard, and empower SMB Canvassadors to act as brand ambassadors—hosting activations, creating content, and fueling grassroots visibility across the UK.

• Partnership Development: Build and nurture relationships with SMB networks, accelerators, financial institutions, and government programmes to increase Canva’s credibility and reach in the ecosystem.

• User Growth & Awareness: Drive MAU growth and paid conversion through data-driven initiatives, ambassador referrals, and partnership activations—tying community activity directly to ARR impact.

• Market Insights & Storytelling: Act as the local expert on UK SMB trends, capturing user stories, feedback, and advocacy moments to inform growth strategies and amplify Canva’s brand narrative

What we're looking for

• 5+ years of experience growing and engaging SMB audiences, with a proven track record of driving adoption, retention, and revenue impact through community-led strategies.

• Deep understanding of the UK small business and solopreneur landscape—its challenges, ecosystems, and opportunities—paired with experience working in a global organisation.

• Proven ability to design and scale ambassador programmes, peer-led advocacy, and grassroots campaigns that transform SMB users into passionate brand champions.

• Skilled at creating and managing partnerships with SMB networks, accelerators, financial institutions, and government programmes to expand Canva’s reach and credibility.

• Strong experience facilitating impactful activations—workshops, networking sessions, and flagship in-office events—that foster SMB community trust and convert participation into MAU and ARR growth.

• Ability to craft compelling SMB-focused content—case studies, toolkits, webinars—that inspire entrepreneurs and highlight Canva’s role in business growth.

• Analytical skills to track community KPIs (MAUs, referrals, ARR contribution), translate insights into action, and connect community engagement directly to business growth.

• Comfortable working with Growth Marketing, SEO, Content, Product, and Partnerships teams to design integrated campaigns that scale SMB user growth.

• Confident public speaker with experience in facilitating webinars and workshops.

• Creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends.

• Excellent cross-functional collaboration, working effectively with sales, growth, and social teams, and managing stakeholder relationships.

• Self-starter with strong execution and delivery skills, thriving in fast-paced environments with evolving priorities.

• Proficient in balancing long-term strategy with short-term needs, adapting quickly to market trends, while focusing on data-driven marketing.

• Build and maintain strong internal relationships within Canva to support collaboration and align with company goals.

• Developing and maintaining relationships with partners as well as collaborating with government organizations and agencies.

• Skilled with community management tools (Facebook Groups, Discord, etc).

• Skilled in tools like Monday.com, Google Suite, MailChimp, Hubspot and Looker.

• Event planning and coordination for both online and offline events.

What's in it for you?

Achieving our crazy big goals motivates us to work hard—but you'll experience lots of moments of magic, connection, and fun woven throughout life at Canva, too. We also offer a range of benefits to support your success inside and outside work:

• Equity packages – we want our success to be yours too • Inclusive parental leave policy that supports all parents & carers • Annual Vibe & Thrive allowance to support wellbeing, social connection, office setup & more • Flexible leave options that let you recharge or take time to give back

Check out lifeatcanva.com for more info.