SEO Strategist

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

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JOB DESCRIPTION

What does a Search Engine Optimization Strategist do at Green Dot? 

You will be responsible for the development and execution of the company’s SEO strategy, the growth of our organic traffic on multiple web properties, and the tactical implementation of SEO initiatives to increase organic search traffic on the company’s web properties, including its refer-a-friend program.  Excellent communication skills are essential for this role—both written and verbal.

You must be an excellent writer with the knowledge of how web content differs from other channels and how to optimize web content for search engine visibility. Strong knowledge of secondary digital marketing avenues such as SEM, conversion metrics, social media, and web development and have ability to identify new market opportunities to maximize traffic growth is a plus.

As a Search Engine Optimization Strategist, you can look forward to:

·         Implementing SEO best practices about website architecture, UI/UX, content, linking, and other factors to improve SEO positions for relevant keywords.

·         Developing content marketing and link-building strategies to improve brand and site authority.

·         Leveraging various internal and external analytics tools like ChatGPT or other AI tools, Google Search Console, Adobe, and more, to monitor and improve SEO metrics such as crawl rate, indexation, and SERP rankings for relevant keywords.

·         Performing technical site audits, including sitemap recommendations (structure, page names, redirects, etc.), and implementing based on those findings.

·         Driving traffic and conversions on organic marketing channels.

Ready to join us in our mission? These are the qualifications we are looking for:

Required:

·         Minimum 3 years professional SEO experience.

·         Proven track record of helping websites achieve rapid and sustained long-term growth.

·         Strong attention to detail is a must.

·         Broad experience with various analysis/SEO tools.

·         Excellent analytical, organizational, project management, and time management skills.

·         CMS familiarity is a plus.

·         Bachelor’s degree

POSITION TYPE

Regular

PAY RANGE

The targeted base salary for this position is $73,700 to $110,500 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

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Green Dot promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights.