SEO Specialist

Job Summary:

We are seeking an experienced and results-driven SEO Content Specialist to join our growing team. In this role, you will be responsible for conducting thorough keyword research, creating SEO-optimized blog content and web copy, and implementing strategies to improve website performance and search rankings.

You will collaborate closely with the marketing team to enhance our content strategy with SEO insights, track key metrics, and make data-driven adjustments to continuously optimize our online presence. Additionally, youll be responsible for researching competitor sites, developing a robust bank of blog topics, and contributing to the development of role-related SOPs.

Core Tasks:

• Conduct thorough keyword research to identify opportunities for driving site traffic

• Produce engaging, optimized blog content/ web copy that aligns with SEO best practices

• Analyze website performance and implement strategies to improve search rankings

• Work closely with the marketing team to enhance impact with SEO-driven insights

• Track, report, and optimize SEO strategies using key metrics

• Research competitor sites and top industry voices to build a bank of blog topics

• Develop role-related SOPs and perform other marketing-related tasks as needed

Must Haves:

• 4 - 5+ years of experience with SEO, keyword research, and content optimization

• Expertise in SEO tools such as SemRush, AHrefs, and other industry-standard platforms

• Strong understanding of on-page and off-page SEO strategies

• Ability to analyze data, track performance metrics, and make necessary adjustments

• Excellent written and verbal communication skills

• Demonstrated ability to craft content that is both SEO-optimized and engaging

• Ability to work EST

Nice to Have:

• Familiarity with social media strategies and how they align with SEO goals

• Understanding of link-building strategies