SEO Content Specialist

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Mexico City so we can best support our teams and keep collaboration flowing.

This role is a 12-month engagement, working full-time hours.

What you’d be doing in this role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

Canva’s SEO is world-class, and we’re looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in Mexico!

The SEO Content Specialist will work closely with the Mexico SEO Lead and local team. The role of an SEO Content Specialist is to help create and manage engaging, SEO-optimized copy and content that informs and converts.

As an SEO Content Specialist, you will provide initiative, direction, and support to create helpful and inspiring content for users in the Mexican market.

What you'll do

• Champion content requirements for landing pages and blog articles, and support the development of a long-term content strategy by keeping an up-to-date editorial calendar and publishing plan

• Create and edit SEO-optimized and engaging content about various design topics that are in line with the content strategy of the SEO team

• Upload and publish content that follows the latest SEO copy best practices and fits our local tone of voice, which is set by our language managers

• Provide feedback on content management systems, translation quality, and page layout to improve efficiency and quality.

• Work with the Mexico SEO team to align on goals, priorities, and SEO best practices to drive SEO Growth, with potential to support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production.

• Maintain a high level of quality and consistency as well as alignment with our brand guidelines

About you

• Proficiency in Mexican Spanish (español mexicano) & English

• Experience in SEO content writing/content marketing

• Previous experience with copy editing and giving feedback to other writers

• Experience with editorial planning and publishing content in a CMS

• Broad knowledge and understanding of SEO best practices, and familiarity with SEO tools like Ahrefs/Semrush (bonus!)

• Experience using web analytics tools to understand how users engage with content

• Strong communication and collaboration skills

• Ability to self-manage capacity and project deadlines

#LI-remote 

About the team

The International SEO team is responsible for improving the SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

Check out lifeatcanva.com for more info.