Senior Staff Product Designer - Grow & Extend
At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.
We are seeking a Senior Staff Product Designer to join our team and shape how our customers and their businesses discover, use and grow with Webflow in an AI-driven landscape. You will drive the launch and adoption of intuitive and powerful site creation and building tools, and apply a systems lens to ensure cohesive, trustworthy experiences across the platform. This role involves deep collaboration across teams to strategize, explore, validate, and build solutions, and will require deep dives into data, flows, and technical architecture to build experiences and tools that cater to diverse team sizes and roles.
The ideal candidate will have a strong track record of launching user-centric products, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. This person should be equally comfortable defining long-term vision and sweating the details of design execution, and excel at distilling complex, technical concepts into simple and highly crafted experiences.
About the role:
Location: Remote-first (United States; BC & ON, Canada)
Full-time
Permanent
Exempt
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below in USD and pertain to workers in the United States)
Zone A: [$200,000 - $288,000]
Zone B: [$188,000 - $271,000]
Zone C: [$176,000 - $254,000]
Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
[$228,000 - $328,000]
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the Director of Product Design
As a Senior Staff Product Designer, you will:
Lead ambitious, strategic design initiatives focused on user activation, expansion, and AI-driven site creation across Webflow’s website experience platform, leveraging deep user empathy, market insights, and emerging technologies.
Own and articulate a compelling vision for early customer journeys with AI as a key lever to enable onboarding, site creation, and conversion experiences.
Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives.
Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences.
Elevate the overall quality, consistency, and trustworthiness of Webflow’s platform by establishing and expanding design standards, mentoring fellow designers, and continuously evolving Webflow’s design systems and user experience practices.
Act as an influential thought leader, internally and externally, informed by qualitative and quantitative user research, developments in AI technologies and tooling, and competitor strategies.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive here if you:
Have a deep interest in AI technologies, AI prototyping, design systems and tooling, and are familiar with web design industry, standards, content management, and accessibility.
Have demonstrated experience influencing and leading complex initiatives in a remote environment.
Have a bias towards action working on complex products at a high growth, scaling company.
Possess strong written, verbal, and visual communication skills.
Have previous experience with software that empowers professional or technical users in their respective industries.
Aren’t afraid of sweating the details to ensure that the products that ship continuously exceed our customer’s expectations.
Care about the impact a high quality software experiences, and are comfortable with the business strategy side of things that drive real tangible growth.
Possess a strong growth mindset, are optimistic about the future, and comfortable with ambiguity.
Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
Build lasting customer trust. We build trust by taking action that puts customer trust first.
Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits & wellness
Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
Flexible PTO for all locations and sabbatical program
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support work and wellness
401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
About the job
Apply for this position
Senior Staff Product Designer - Grow & Extend
At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.
We are seeking a Senior Staff Product Designer to join our team and shape how our customers and their businesses discover, use and grow with Webflow in an AI-driven landscape. You will drive the launch and adoption of intuitive and powerful site creation and building tools, and apply a systems lens to ensure cohesive, trustworthy experiences across the platform. This role involves deep collaboration across teams to strategize, explore, validate, and build solutions, and will require deep dives into data, flows, and technical architecture to build experiences and tools that cater to diverse team sizes and roles.
The ideal candidate will have a strong track record of launching user-centric products, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. This person should be equally comfortable defining long-term vision and sweating the details of design execution, and excel at distilling complex, technical concepts into simple and highly crafted experiences.
About the role:
Location: Remote-first (United States; BC & ON, Canada)
Full-time
Permanent
Exempt
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below in USD and pertain to workers in the United States)
Zone A: [$200,000 - $288,000]
Zone B: [$188,000 - $271,000]
Zone C: [$176,000 - $254,000]
Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
[$228,000 - $328,000]
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the Director of Product Design
As a Senior Staff Product Designer, you will:
Lead ambitious, strategic design initiatives focused on user activation, expansion, and AI-driven site creation across Webflow’s website experience platform, leveraging deep user empathy, market insights, and emerging technologies.
Own and articulate a compelling vision for early customer journeys with AI as a key lever to enable onboarding, site creation, and conversion experiences.
Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives.
Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences.
Elevate the overall quality, consistency, and trustworthiness of Webflow’s platform by establishing and expanding design standards, mentoring fellow designers, and continuously evolving Webflow’s design systems and user experience practices.
Act as an influential thought leader, internally and externally, informed by qualitative and quantitative user research, developments in AI technologies and tooling, and competitor strategies.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive here if you:
Have a deep interest in AI technologies, AI prototyping, design systems and tooling, and are familiar with web design industry, standards, content management, and accessibility.
Have demonstrated experience influencing and leading complex initiatives in a remote environment.
Have a bias towards action working on complex products at a high growth, scaling company.
Possess strong written, verbal, and visual communication skills.
Have previous experience with software that empowers professional or technical users in their respective industries.
Aren’t afraid of sweating the details to ensure that the products that ship continuously exceed our customer’s expectations.
Care about the impact a high quality software experiences, and are comfortable with the business strategy side of things that drive real tangible growth.
Possess a strong growth mindset, are optimistic about the future, and comfortable with ambiguity.
Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
Build lasting customer trust. We build trust by taking action that puts customer trust first.
Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits & wellness
Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
Flexible PTO for all locations and sabbatical program
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support work and wellness
401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.