Senior Product Marketing Manager
At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.
WHAT YOU'LL WORK ON
Qualia is looking for an experienced Senior Product Marketing Manager to lead the go-to-market strategy for two of our growing product lines, Shield and Connect. As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product/feature launches and integrated campaigns, develop messaging and positioning, support sales enablement, and produce content such as product collateral, videos, and customer case studies. This highly collaborative role partners closely with many cross-functional teams, including but not limited to Product, Sales, Marketing, and Customer Success.
RESPONSIBILITIES
Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns
Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of Shield and Connect
Partner with sales teams to develop effective tools, training, and content that empowers them to communicate the value of Shield and Connect to prospects and customers. Create and deliver presentations, sales collateral, and case studies that show customer success
Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy
YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH
Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS
Proven experience in go-to-market planning, product launch execution, and creating compelling content
Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning
Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.
Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset.
Experience with fintech and/or the title industry is a plus
WHY QUALIA
Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real-world problems---and we're growing quickly. To continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.
Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401(k) program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all-hands meetings, and a variety of internal virtual events to keep both remote and on-site employees connected.
We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal-opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.
#LI-Remote
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Senior Product Marketing Manager
At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.
WHAT YOU'LL WORK ON
Qualia is looking for an experienced Senior Product Marketing Manager to lead the go-to-market strategy for two of our growing product lines, Shield and Connect. As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product/feature launches and integrated campaigns, develop messaging and positioning, support sales enablement, and produce content such as product collateral, videos, and customer case studies. This highly collaborative role partners closely with many cross-functional teams, including but not limited to Product, Sales, Marketing, and Customer Success.
RESPONSIBILITIES
Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns
Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of Shield and Connect
Partner with sales teams to develop effective tools, training, and content that empowers them to communicate the value of Shield and Connect to prospects and customers. Create and deliver presentations, sales collateral, and case studies that show customer success
Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy
YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH
Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS
Proven experience in go-to-market planning, product launch execution, and creating compelling content
Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning
Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.
Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset.
Experience with fintech and/or the title industry is a plus
WHY QUALIA
Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real-world problems---and we're growing quickly. To continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.
Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401(k) program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all-hands meetings, and a variety of internal virtual events to keep both remote and on-site employees connected.
We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal-opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.
#LI-Remote