Senior Product Marketing Manager

THE ROLE

Mission

We are looking for an experienced product marketing leader to join our team to define and amplify the Origin Product and Brand. As a Product Marketing leader at Origin, you’ll be responsible for defining Origin’s global marketing strategy to attract and engage consumers. It’s a highly cross-functional role that sits at the intersection of marketing, product, research, design, ops, and customer experience, with the unique opportunity to shape the future of finance.

We’re looking for a candidate with deep empathy for consumers, the ability to influence and guide the product roadmap, mastery of global go-to-market strategy, and the ability to drive clear business results. This is the first Product Marketing hire reporting directly to the VP of Marketing. This individual will educate and inspire the organization on how to best partner with PMM and play a founding role in building a best-in-class marketing organization.

Responsibilities

• Drive and scale adoption of Origin for new and existing members by bringing to market new products, growth campaigns, and executing marketing strategies and campaigns across key owned and paid channels.

• Develop a deep understanding of our existing and future members through qualitative and quantitative research. Understand pain points, learn from competing products, and determine how we can better serve and market to our users. 

• Translate customer needs to influence product roadmaps, collaborate to develop new new features, and accelerate member acquisition, adoption, and engagement.

• Spearhead go-to-market strategies and experimentation by working with creative, lifecycle, web, and brand teams to launch customized campaigns and strategies that drive adoption, engagement, and retention.

• Develop our Product Marketing roadmap, vision, and strategy and evangelize this across the org.

• Oversee additional outbound strategies like guiding influencer marketing and product/brand campaigns.  

Must Have

• 8+ years of experience in product marketing with robust feature development and go-to-market experience. 

• A combination of creativity, analytical horsepower, and deep product understanding to rapidly execute your ideas.

• Excellent communication skills and a compelling narrative across different channels.

• Proven track record of working across audiences and developing tailored marketing strategies to meet their needs.

• The willingness and know-how to deeply understand our market, consumers and competition.

• Highly collaborative and results-oriented.

• An 'owner' personality with a bias toward action.

Eligibility Requirements

• Candidates must be legally authorized to work in the United States.

• Origin does not sponsor visas.

WHAT WE OFFER

Financial Benefits:

• Generous base salary

• Meaningful equity package

• Retirement 401k for USA-based Originals

Healthcare and wellness programs:

• Healthcare

• Wellness stipend

• Mental wellness program

• Unlimited access to financial planning

• Life insurance for USA-based Originals

Work-life balance:

• Unlimited PTO

• Remote-first culture

• Flexible hours (Core hours: 9 AM to 5 PM local time)

• Paid Parental Leave

Additional perks:

• Parenthood and fertility assistance

• Monthly co-working membership reimbursement

• English tutoring stipend for International Originals

• Build your home-office one-time stipend

• Pick your setup (Apple, Windows) and accessories

ORIGINALS

Fulfilling our mission is only possible with a diverse team that breathes for excellence and is hugely committed to making money simple for everyone, everywhere.

As a team, we are obsessed with delivering the best solution possible to our members through an elegant and self-guided experience. We know that building a product of this magnitude requires from us tons of creativity, autonomy, and flexibility to move fast and embrace uncertainties with ownership. This is who we daily pursue to be!

To embrace talented people like this and provide the necessary resources to achieve their best versions, we believe in the power of a healthy environment where each person is valued for who they are and have clear goals and expectations for the future they can build within the company. Each person here is seen as a key player in our team.

Our environment is diverse, with excellent people and equal opportunities. We believe in the power of the individuality and uniqueness of each of us to make our team even more powerful.

We are building an outstanding solution, and here is an invitation for you to become an Original and join us on this journey!