Senior Product Marketing Manager — Monetisation

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but in Aotearoa, we have a hub in Auckland that we call home to our local operations. And with that, you have choice in how and where you work. That means if you want to do your thing at our Auckland hub (if you're nearby) or at home or a bit of both, it's up to you.

What you’d be doing in this role

As Canva scales, change continues to be part of our DNA — and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think that’s all part of the fun.

At the moment, this role is focused on:

• Helping shape how we price, package, and position our plans — in partnership with Growth, Strategy, Marketing, and Product

• Leading go-to-market planning for pricing changes, plan evolution, and new feature launches

• Turning user and market insights into clear product positioning, messaging, and segmentation strategies

• Driving internal alignment and readiness through playbooks, comms, and stakeholder engagement

• Supporting the rollout of new plan structures, pricing, or monetisation initiatives — with a user-first lens

• Contributing to broader growth initiatives across Pro and Teams, especially where they intersect with value comms, packaging, or lifecycle

You're probably a match if

We’re looking for a sharp, data-driven product marketer who’s excited to unlock growth through thoughtful monetisation, smart packaging, and great user experience. You enjoy solving messy problems, thrive in ambiguity, and know how to turn insight into strategy — and strategy into action. You’re excited by the idea of using pricing and packaging as levers for user value and business growth, even if it’s a space you’re keen to grow into.

We’d love to hear from you if:

• You have strong experience in product marketing for SaaS, B2B, or consumer products — and are curious about monetisation, pricing, or packaging

• You’ve led positioning, messaging, segmentation, or GTM work that’s driven real growth

• You’re confident using data, insights, and experimentation to shape strategy

• You’re a strategic thinker who excels at simplifying the complex

• You’re collaborative, low-ego, and comfortable influencing cross-functional teams

• You bring strong storytelling skills and a deep understanding of user psychology and value perception

• You know how to build alignment, bring teams on the journey, and make big changes feel seamless

• You’re excited to stretch into monetisati

About the team

At Canva, Product Marketing sits at the heart of product and growth strategy. We turn customer insights into compelling product narratives and go-to-market strategies that drive impact across the business.

Within the Monetisation & Growth PMM team, our focus is on unlocking and scaling monetisation through product-led growth. We connect users to plan value — through pricing, packaging, audience insights, positioning, lifecycle, and GTM — to fuel growth across Canva’s self-serve business.

We work in close partnership with Product, Growth, Marketing, Finance, and Sales to define what we sell, how we sell it, and how we communicate value to users. Our remit spans packaging, pricing, self-serve growth and activation, user and market insights, and GTM strategy for pricing updates, packaging shifts, launches, and key monetisation moments.

Together, we’re building the pricing and monetisation engine that will power Canva’s next stage of growth — ensuring every user can find a plan that meets their needs and delivers exceptional value.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.