Senior Product Marketing Manager - Dash Growth
Role Description
Dropbox is looking for a Senior Product Marketing Manager to drive growth for Dash, our flagship AI product. This role is embedded within the Growth vertical of the Dash team, partnering closely with Product, Design, UXR and Engineering leaders on acquisition, activation, and expansion across all go-to-market motions. As the dedicated PMM for Growth, you will lead cross-functional initiatives from design through implementation, turning insights into impactful experiments, messaging and lifecycle programs. This is a high-visibility, strategic role where success means driving measurable adoption and engagement outcomes while influencing product direction and go-to-market strategy.
Responsibilities
Serve as the product marketing lead embedded in Dash’ Growth vertical, collaborating with cross-functional partners to shape and execute strategies that improve metrics across the user journey, from acquisition to retention and expansion.
Collaborate on the design and analysis of growth experiments across activation, onboarding, and conversion flows; translate learnings into actionable next steps and repeatable frameworks.
Craft insights-driven and audience-specific messaging that clarifies Dash’s differentiation in a rapidly evolving market.
Own multi-phase go-to-market strategy and execution for feature launches and growth initiatives, coordinating closely with stakeholders in Marketing, Brand, Sales, and Customer Success.
Translate experiment learnings into actionable go-to-market levers, including onboarding flows, lifecycle touchpoints, activation campaigns, and positioning updates across web and in-product surfaces.
Represent customer needs in planning, ensuring growth strategies drive meaningful adoption, engagement, and retention.
Requirements
5+ years of experience in product marketing, ideally in B2B SaaS with a focus on product growth.
Strong understanding of SaaS growth strategies, including onboarding, activation, lifecycle, and conversion flows.
Strong analytical skills with hands-on experience running or partnering on growth experiments, interpreting results, and influencing product or marketing decisions.
Proven success in 0-1 product launches, driving adoption and market penetration for new solutions.
Excellent storytelling skills—able to distill technical concepts into clear, compelling narratives.
Strong cross-functional collaboration skills, with the ability to work effectively with Product, Sales, and Marketing teams.
Analytical mindset with experience leveraging data to measure performance and optimize growth and marketing strategies.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
Experience in both product-led and sales-led go-to-market motions.
Familiarity with marketing or positioning AI-powered tools, with sensitivity to trust, privacy, and differentiation in a rapidly evolving space.
Compensation
Canada Pay Range
$138,600—$187,500 CAD
About the job
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Senior Product Marketing Manager - Dash Growth
Role Description
Dropbox is looking for a Senior Product Marketing Manager to drive growth for Dash, our flagship AI product. This role is embedded within the Growth vertical of the Dash team, partnering closely with Product, Design, UXR and Engineering leaders on acquisition, activation, and expansion across all go-to-market motions. As the dedicated PMM for Growth, you will lead cross-functional initiatives from design through implementation, turning insights into impactful experiments, messaging and lifecycle programs. This is a high-visibility, strategic role where success means driving measurable adoption and engagement outcomes while influencing product direction and go-to-market strategy.
Responsibilities
Serve as the product marketing lead embedded in Dash’ Growth vertical, collaborating with cross-functional partners to shape and execute strategies that improve metrics across the user journey, from acquisition to retention and expansion.
Collaborate on the design and analysis of growth experiments across activation, onboarding, and conversion flows; translate learnings into actionable next steps and repeatable frameworks.
Craft insights-driven and audience-specific messaging that clarifies Dash’s differentiation in a rapidly evolving market.
Own multi-phase go-to-market strategy and execution for feature launches and growth initiatives, coordinating closely with stakeholders in Marketing, Brand, Sales, and Customer Success.
Translate experiment learnings into actionable go-to-market levers, including onboarding flows, lifecycle touchpoints, activation campaigns, and positioning updates across web and in-product surfaces.
Represent customer needs in planning, ensuring growth strategies drive meaningful adoption, engagement, and retention.
Requirements
5+ years of experience in product marketing, ideally in B2B SaaS with a focus on product growth.
Strong understanding of SaaS growth strategies, including onboarding, activation, lifecycle, and conversion flows.
Strong analytical skills with hands-on experience running or partnering on growth experiments, interpreting results, and influencing product or marketing decisions.
Proven success in 0-1 product launches, driving adoption and market penetration for new solutions.
Excellent storytelling skills—able to distill technical concepts into clear, compelling narratives.
Strong cross-functional collaboration skills, with the ability to work effectively with Product, Sales, and Marketing teams.
Analytical mindset with experience leveraging data to measure performance and optimize growth and marketing strategies.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
Experience in both product-led and sales-led go-to-market motions.
Familiarity with marketing or positioning AI-powered tools, with sensitivity to trust, privacy, and differentiation in a rapidly evolving space.
Compensation
Canada Pay Range
$138,600—$187,500 CAD