Senior Product Marketing Manager - Creator

THE CHALLENGE

Eventbrite has built a world class platform for event creators, enabling creators around the world to build and grow their live event businesses on Eventbrite. We are looking for a Senior Product Marketing Manager who can use customer insights to help craft product positioning, inform the product strategy, develop and execute go-to-market campaigns, and create content that clearly communicates the value of Eventbrite’s product and services.

THE TEAM

The product marketing team at Eventbrite owns the development of positioning, messaging, and go-to-market strategies for Eventbrite’s suite of products and services. We work cross-functionally to generate customer insights, partnering closely with the Product, Communications, Sales, Customer Success, and Data teams to leverage those insights to articulate the value of Eventbrite to our customers and ensure they understand how Eventbrite’s product and features can enable their success. 

THE ROLE 

As a senior product marketing manager, you will partner closely with the product, insights, and content teams to help create messaging, positioning, and content that clearly communicates the value of Eventbrite’s product and services and increases adoption of a specific product area that helps event creators achieve success and grow their events. You will lead segmentation strategies, contribute to the development of user journeys, and help us position and differentiate our products based on competitive insights. 

YOU WILL

• Develop go-to-market strategies for your area of the product, drive launches, and follow-through on adoption targets, tracking and analyzing the success of all activities 

• Develop positioning and messaging based on market research and competitive insights, talking regularly to customers and working with our research and customer-facing teams to develop qualitative and quantitative insights. 

• Help drive adoption of key features across the customer lifecycle, working closely with the Product team to help shape the roadmap and the Content team to develop educational how-to and launch assets. 

• Understand and advocate for the needs of existing and potential customers, be informed about the competitive landscape, and be the go-to-market expert in your area across the business. 

THE SKILLSET

• Passion for live events and entrepreneurial mindset

• 5-7 years experience, including a minimum of 3 years of product marketing, product management, or go-to-market experience

• Experience crafting B2B or B2B2C product-centric content and marketing campaigns

• Strong communication and presentation skills with ability to confidently present to executives/senior management and peers 

• Proven ability to work cross-functionally, collaborate, and influence as part of a team

• Adaptability and ability to see projects through despite an often-changing market and competitive landscape

• Ability to manage multiple projects at one time, prioritizing and organizing effectively

• Equally confident writing blog posts and analyzing data

PAY TRANSPARENCY

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is listed below. You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus and commission plans), subject to the applicable rules and restrictions.

Pay Transparency Range (US)

$114,200—$171,400 USD