Senior Product Marketing Manager - Core DevOps Workflows
An overview of this role
As a Senior Product Marketing Manager for core DevOps workflows, you will work closely with our marketing, product management, engineering, and sales teams to grow the GitLab platform footprint in the market. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area. Senior Product Marketing Managers at GitLab are subject matter experts who can go deep on technology, market landscape and customer value for their respective product areas.
What you’ll do
Deliver the Pitch: Messaging, Positioning & Content
Develop compelling messaging and differentiation to position GitLab as the most comprehensive, intelligent DevSecOps platform in the market
Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
Evangelize our platform and product capabilities at GitLab and industry events, conferences and webinars
Coach the Play: Demand gen and revenue plays
Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
Own the Proof: Voice of the customer & voice of the industry
Serve as the voice of the customer, understand their pain points and align them with the GitLab value proposition
Distill win-wires and customer success into repeatable sales motions to help scale the business
Educate industry analysts (aka voice of the industry) on our capabilities and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
Partner with our Business Value team to build total cost of ownership and business value calculations
Drive the Plan: Go-to-Market Strategy
Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
Develop customer segmentation, buyer personas and target audiences using a data-driven approach
Partner with our monetization team to optimize route-to-market, and free to paid conversions of our GitLab product offerings, and build effective pricing and packaging collateral
Own and drive the launch plan for upcoming core DevOps feature releases and product launches
What you’ll bring
5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions; familiarity with GitLab or competing DevOps products would be a huge plus
Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences.
Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams.
In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community.
Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations.
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Remote-Global
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$110,900—$237,600 USD
About the job
Apply for this position
Senior Product Marketing Manager - Core DevOps Workflows
An overview of this role
As a Senior Product Marketing Manager for core DevOps workflows, you will work closely with our marketing, product management, engineering, and sales teams to grow the GitLab platform footprint in the market. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area. Senior Product Marketing Managers at GitLab are subject matter experts who can go deep on technology, market landscape and customer value for their respective product areas.
What you’ll do
Deliver the Pitch: Messaging, Positioning & Content
Develop compelling messaging and differentiation to position GitLab as the most comprehensive, intelligent DevSecOps platform in the market
Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
Evangelize our platform and product capabilities at GitLab and industry events, conferences and webinars
Coach the Play: Demand gen and revenue plays
Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
Own the Proof: Voice of the customer & voice of the industry
Serve as the voice of the customer, understand their pain points and align them with the GitLab value proposition
Distill win-wires and customer success into repeatable sales motions to help scale the business
Educate industry analysts (aka voice of the industry) on our capabilities and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
Partner with our Business Value team to build total cost of ownership and business value calculations
Drive the Plan: Go-to-Market Strategy
Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
Develop customer segmentation, buyer personas and target audiences using a data-driven approach
Partner with our monetization team to optimize route-to-market, and free to paid conversions of our GitLab product offerings, and build effective pricing and packaging collateral
Own and drive the launch plan for upcoming core DevOps feature releases and product launches
What you’ll bring
5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions; familiarity with GitLab or competing DevOps products would be a huge plus
Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences.
Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams.
In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community.
Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations.
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Remote-Global
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$110,900—$237,600 USD