Senior Product Designer, AI Go-To-Market

Senior Product Designer - AI-first GTM 

Location: Ireland or UK - Flexible/Remote/Hybrid

Join HubSpot’s Design Team

Flywheel Product Line is an org focused on helping HubSpot grow faster by using AI to dramatically improve how we serve customers and how our GTM teams work. We're doing this across three core areas:

• First, we’re building an AI concierge that supports customers throughout their lifecycle - solving support issues, identifying their goals, unlocking underused features, and helping them get more value from HubSpot. This AI agent qualifies their needs, guides them toward more advanced capabilities, answers support queries, and recommends upgrades - all autonomously, and across multiple formats: chat, voice, real-time AI-generated video and more. It’s a huge design challenge, cutting across use cases, modalities, and interfaces, and it’s something very few companies have even come close to doing well.

• Second, we’re extending our core product with AI-first tools that radically improve how HubSpot’s go-to-market teams (support, sales, customer success) work. That means eliminating repetitive admin work, giving managers superpowers to coach and scale, and helping reps focus on the right leads and the right moments. This is where small UX decisions turn into massive business impact - improving efficiency here directly influences revenue at a multi-billion dollar scale.

• Third, we’re building dedicated experiences for HubSpot’s global partner ecosystem - agencies and consultancies who sell and implement HubSpot on our behalf. These partners drive over $1B in revenue annually. We’re both creating agentic AI experiences for partner-specific needs, and enabling these businesses with unique tools in HubSpot that help them grow faster and operate more efficiently. Their workflows are unique, and their impact on HubSpot’s growth is massive, making this a critical area of focus for Flywheel.

The work is deeply applied, highly visible, and packed with complexity and craft challenges - from interaction models to system thinking to visual execution. Whether it's designing a self-directed AI agent or adoptable workflow tooling, you’ll be working at the very edge of what’s possible in applied AI and doing it in a place where the impact is massive.

We are actively seeking Senior to Staff Designers for various opportunities in each of those areas. We'll collaborate with you during the interview process to determine the best fit based on your experience, impact, and aspirations.

Why Flywheel?

Come join us for a career-defining opportunity to:

• Design bleeding-edge applied AI experiences: Experiment and build capabilities that have barely been attempted by anyone in the industry.

• Have a massive impact: Operate at a scale where even small improvements drive increases of hundreds of millions in revenue.

• Work on platform-scale initiatives: Tackle ambiguous, high-impact problems that span the entire HubSpot platform, requiring a broad perspective and a focus on unified outcomes.

• Create beautiful, well-crafted design experiences that set the quality bar for HubSpot.

• Leverage data & AI: Harness smart data, advanced automation, generative AI, and LLMs to create personal, intelligent, and connected customer experiences.

• Champion inclusive & scalable design: Bring clarity to complexity and advocate for accessibility, simplicity, and inclusivity as you craft solutions that benefit millions.

What You’ll Do

• Lead complex projects: Drive complex design initiatives and create cohesive and frictionless user journeys from discovery to launch and iteration.

• Design for scale: Develop and evolve UX patterns, systems, and frameworks to guarantee both consistency and innovation across our product ecosystem.

• Define what’s next: Drive strategy and vision work to shape major initiatives across HubSpot’s GTM

• Craft with AI: Utilize AI to expand design explorations, prototyping, and research. Craft AI first experiences, including agentic and conversational experiences, improving efficiency for our internal go-to-market teams and creating personalized self-service experiences for our customers. 

• Collaborate & lead across functions: Foster deep partnership with Product Managers, Engineers, UX Researchers, Content Designers, Product Designer, and our Go to Market, Finance and Strategy Partners.

• Measure & iterate for real Impact: Define success metrics, validate with analytics and qualitative insights, and iterate relentlessly for both user value and business outcomes.

• Foster a bold, inclusive culture: Elevate team craft, mentor others, share feedback, and help define what’s next for Flywheel at HubSpot.

What You’ll Bring To HubSpot

• Proven product design craft expertise: To stand out in the application process, share a portfolio that showcases depth of craft, systems thinking, and measurable impact on users and the business, especially in complex, scalable, or platform environments.

• Collaborative leadership: A history of influencing outcomes across disciplines by building trust, driving alignment, and championing user-centric solutions.

• Systems and scale thinking: Passion for connecting the dots across products and platforms, designing experiences that grow with our customers and business needs.

• Adaptability & change readiness: Comfort with ambiguity and a proactive mindset in the face of change. You’re energized by new challenges and thrive in a dynamic, evolving environment.

• AI curiosity: Excitement to work with (and continue learning about) AI - whether to elevate customer experiences or optimize how we design and deliver.

• Growth mindset: A genuine drive to constantly learn, share knowledge, and help yourself and others get better, every day.

Which Level is Right for Me?

We’re hiring across different levels - and your exact fit will be determined during our interview process as we match your impact and growth trajectory. We are looking for a variety of levels, from Senior to Staff. You don’t need to decide which level on your own - we’ll help you assess as we go!