Senior Performance Marketing Analyst

We are looking for an intelligent, passionate, and data-driven Senior Analyst to join our Intelligence team full-time. The Marketing Analyst will work with our marketing teams to drive in-depth insights for marketing campaigns. The Senior Performance Marketing Analyst will be responsible for leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy. The role is both data and insights-driven, with a focus on improving Paid Media campaigns and channels through ongoing optimization and technology enhancements. The ideal candidate will have direct experience with similar marketing analytics positions on cross-functional marketing teams.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Senior Performance Marketing Analyst Duties

• Lead exploratory projects to understand new sources of data and new tools

• Develop new methods for analysis based on shifting media and technology landscapes

• Build and own analytical tools and solutions addressing our clients business needs and enable better decisions by leadership

• Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach and guide key decisions

• Join paid and web data to create full-funnel customer analytics across channels

• Unify data and tell data stories using large datasets in easily digestible ways

• Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders

• Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance

• Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions

• Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations

• Leverage data from Adobe Analytics, Google Analytics, Salesforce, Rockerbox, Sisense, Hubspot and various other tools and platforms

• Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account

• Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data

• Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing

• Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including, but not limited to, account, market, campaign, channel, and product line.

• Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

Senior Performance Marketing Analyst Skills Required

• 5+ years of experience in paid media and marketing analytics

• Experience with paid media technology, ad serving platforms, and marketing data systems

• Expertise in reporting on media spend, efficiency, and optimization

• Able to translate business objectives into measurable goals and KPIs

• Able to translate technical data into a framework and language that marketing clients can understand

• You have strong communication, collaboration, and problem-solving abilities

• You have extensive experience with data visualization tools like Tableau

• You have expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.)

• You have experience with statistical methods such as regression and hypothesis testing

• You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner

• Basic understanding of programming languages such as JavaScript and SQL

• Experience with experimental design and writing testing briefs

• Comfortable leading reports calls with no assistance and presenting report findings directly to clients

Nebo's Commitment to Diversity & Inclusion

As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veterans status.