Senior Offline Media Manager
About the Role
We're looking for a strategic and hands-on Senior Offline Media Manager to lead and scale our offline acquisition efforts across channels like audio, CTV, OOH, and direct mail. In this role, you’ll play a crucial role in the strategy, execution, and performance of our offline media programs—helping us reach new audiences, build brand awareness, and drive high-quality leads. You’ll partner closely with Growth Marketing, Creative, Content, Product Marketing, and external vendors to bring campaigns to life, optimize performance, and test into new channels to accelerate growth. If you’re energized by moving fast, blending creativity with data, and want to help us build new ways to reach and connect with our customers, we’d love to meet you.
Some of the things you’ll do:
Own the planning, execution, and optimization of offline media campaigns across audio (e.g., podcasts, streaming), CTV, OOH, direct mail, etc.
Manage relationships with media vendors and negotiate placements, rates, and value-adds to maximize impact and efficiency.
Monitor spend and performance daily/weekly, analyzing key metrics like reach, frequency, CPM, CPA, and ROI to inform optimizations.
Partner with creative teams to develop messaging tailored to target audience for offline formats; brief and test creative variations, and drive learning agenda to improve performance.
Collaborate with Product Marketing, Growth Marketing, Content, and Revenue teams to ensure campaigns are aligned with GTM strategy and messaging.
Test into new offline formats and publishers—bringing a test-and-learn mindset to uncover scalable growth levers.
Oversee campaign timelines, asset delivery, tracking implementation, and legal/disclosure compliance across all offline channels.
Work closely with data team and marketing operations to ensure accurate tracking and measurement of activities.
About you:
5+ years of relevant experience in offline media channels (audio, OOH, CTV, linear TV, print, direct mail, etc.), including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS
Proven track record of building and executing experimentation plans, including creative testing
Experience negotiating with publishers, networks, and media vendors to secure favorable rates and placements
Experience leading media agencies on campaign strategy and execution
Proven ability to align offline media strategies with broader GTM and growth marketing initiatives
Strong project management skills and ability to lead cross-functional initiatives from concept to execution
Comfort working in fast-paced, test-and-learn environments with evolving budgets and goals
Excellent communication skills both oral and written
Experience with advanced measurement and analytics, including brand lift, incrementality, and media mix modeling is a plus
Compensation
The annual base salary range for this position in the US is $132,000 - $146,000 USD, and in Canada is $150,000 - $167,000 CAD, plus equity and benefits. This range is designed to align with market rates in areas where we are actively recruiting across the US and Canada.
The range displayed reflects the target for new hire salaries, and within this range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process.
Salary is just one component of OpenPhone’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.
About the job
Apply for this position
Senior Offline Media Manager
About the Role
We're looking for a strategic and hands-on Senior Offline Media Manager to lead and scale our offline acquisition efforts across channels like audio, CTV, OOH, and direct mail. In this role, you’ll play a crucial role in the strategy, execution, and performance of our offline media programs—helping us reach new audiences, build brand awareness, and drive high-quality leads. You’ll partner closely with Growth Marketing, Creative, Content, Product Marketing, and external vendors to bring campaigns to life, optimize performance, and test into new channels to accelerate growth. If you’re energized by moving fast, blending creativity with data, and want to help us build new ways to reach and connect with our customers, we’d love to meet you.
Some of the things you’ll do:
Own the planning, execution, and optimization of offline media campaigns across audio (e.g., podcasts, streaming), CTV, OOH, direct mail, etc.
Manage relationships with media vendors and negotiate placements, rates, and value-adds to maximize impact and efficiency.
Monitor spend and performance daily/weekly, analyzing key metrics like reach, frequency, CPM, CPA, and ROI to inform optimizations.
Partner with creative teams to develop messaging tailored to target audience for offline formats; brief and test creative variations, and drive learning agenda to improve performance.
Collaborate with Product Marketing, Growth Marketing, Content, and Revenue teams to ensure campaigns are aligned with GTM strategy and messaging.
Test into new offline formats and publishers—bringing a test-and-learn mindset to uncover scalable growth levers.
Oversee campaign timelines, asset delivery, tracking implementation, and legal/disclosure compliance across all offline channels.
Work closely with data team and marketing operations to ensure accurate tracking and measurement of activities.
About you:
5+ years of relevant experience in offline media channels (audio, OOH, CTV, linear TV, print, direct mail, etc.), including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS
Proven track record of building and executing experimentation plans, including creative testing
Experience negotiating with publishers, networks, and media vendors to secure favorable rates and placements
Experience leading media agencies on campaign strategy and execution
Proven ability to align offline media strategies with broader GTM and growth marketing initiatives
Strong project management skills and ability to lead cross-functional initiatives from concept to execution
Comfort working in fast-paced, test-and-learn environments with evolving budgets and goals
Excellent communication skills both oral and written
Experience with advanced measurement and analytics, including brand lift, incrementality, and media mix modeling is a plus
Compensation
The annual base salary range for this position in the US is $132,000 - $146,000 USD, and in Canada is $150,000 - $167,000 CAD, plus equity and benefits. This range is designed to align with market rates in areas where we are actively recruiting across the US and Canada.
The range displayed reflects the target for new hire salaries, and within this range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process.
Salary is just one component of OpenPhone’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.