Senior Marketing Technical Manager - AI

POS-27526

Our Mission:

HubSpot’s mission  is to help millions of organizations grow better. Our marketing team plays a critical role in accomplishing this mission by attracting, engaging and delighting our customers at every step of their journey. 

We believe that AI will play a critical role in helping us accomplish our mission. In particular, we believe 

• AI benefits SMBs more than Enterprises

• AI drives effectiveness more than efficiency

• AI helps buyers more than sellers

And we’re looking for people with a passion for AI who want to make that a reality. Members of our Marketing AI Program will have the opportunity to:

• Build AI solutions that allow the marketing team to improve their efficiency and effectiveness. 

• Implement AI tools that improve how the team works and what value our customers get. 

• Work cross-functionally to ideate and roll-out AI products

Responsibilities:

Responsibilities for this role will entail:

• Think through, plan and execute AI projects.  This will cross many different tools and departments, both within and external to Marketing. Demonstrate foundational management and strategic planning skills.

• Intake and prioritize ideas from across the business to identify the most potentially impactful solutions.  These will include infrastructure for Marketers to take advantage of, as well as customer-facing programs.  Drive technical projects that align with departmental goals and impact operational strategy. Focus on understanding high-level business metrics and linking initiatives to measurable KPIs.  

• Manage a variety of stakeholders and their expectations, from senior marketing leaders to internal teammates and other functional partners.  Own cross functional communication supporting projects in flight.  Present complex ideas and strategic recommendations to senior leaders. Use pre-planned, visual approaches (e.g., templates, timelines) to communicate effectively. Create sharable documentation to ensure consistency and scalability.

• Use knowledge of web services APIs, AI tools, automation tools, and some light coding to create internal AI products based on these plans and ideas.  Work with senior leadership to ideate, capture trends and insights, and report on progress. Act as a thought leader in AI, identifying innovative applications to improve marketing solutions. Research external technologies and vendor solutions to stay ahead of industry trends and bring fresh ideas to HubSpot.

• Mentor and help train other members of the team.  Provide technical thought leadership and actively contribute to the strategic goals for the group. Delegate effectively, leverage other team members and partners to execute broader initiatives. 

Skills:

We value having a diverse skill set in our Analysts, and are constantly on the lookout for people from new and exciting backgrounds. Some specific things we look for are people who…

• Have experience and/or interest in tools as follows: 

  • Experience with marketing technology (e.g. workflow automation tools, CDPs, CRMs, Data Warehouses, etc) is required

  • Experience with web services and APIs is required

  • Light coding experience is required ( formal developer training is not required but in this role you will be required to create code snippets to transact against APIs)

  • Interest and/or experience with AI tooling (such as LLMs, vector databases, and transformers) is required

  • Some prior experience managing and/or mentoring others is preferred

• Have strong project management and communication skills. This is a requirement. You must be able to effectively communicate technical topics and areas of progress/blockage to both functional and technical audiences - switching between context and modes of communication as appropriate.  Is able to keep contributors on task.

• Have a growth mindset; a love for learning, figuring out how things work and evolving what exists today - and a passion for AI that drives them to stay on the cutting edge of thought leadership in the space.

• Are detail-oriented and take pride in thorough testing and documentation.  Demonstrate a logical and scalable solutioning mindset.

• Are a great collaborator, able to manage relationships with many stakeholders across the business.

#LI-KK2

Cash compensation range: 112000-168000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.