Senior Marketing Lead

Company Description

Shopify has redefined commerce, raising the standard for how businesses of all sizes manage, market and sell their products and services. With millions of merchants in more than 175 countries, powered by the most innovative platform on the market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets.

Job Description

We’re looking for a Senior Marketing Lead, Japan to help scale our marketing efforts across the region. You will be responsible for building highly targeted and credible campaigns tailored to your market needs and target segments. As an insatiably curious marketer who’s all about impact through collaboration, you will be making commercial decisions based on insights, outlining a vision, and bringing together teams to execute, driving collaboration across all marketing disciplines within Shopify at both the regional and global level.

This is a critical marketing role, responsible for driving demand, resulting in increased Sales Opportunities and a healthy pipeline for our Japanese based Sales teams. Through various messaging, channel strategies and creative initiatives, you will help to promote the platform, and fine-tune our acquisition program by;

• Closely collaborating and aligning with sales to generate and accelerate pipeline growth through new business and upgrades

• Operating with a ‘Global to Local’ and ‘Japan-First’ campaign strategy approach

• Prioritizing funnel conversion to optimize all inbound leads for your market needs and target segments

• Drive Japan marketing activities and storytell the vision to local and global stakeholders.

Responsibilities:

• Drive strategy and creation of demand generation campaigns across Japan to ensure we meet business objectives

• Develop and execute short and long-term multi-channel campaigns to drive leads and the sales pipeline

• Generate a consistent flow of qualified leads for our Japanese Sales teams, measure and report on all critical sales funnel metrics

• Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving resource allocation, efficiency and revenue generation

• Develop a deep understanding of your markets, merchants we’re targeting, and the approaches to marketing, communications and engagements that are most likely to connect with them

• Update the marketing, sales, and product teams about our regional customer behaviors, buying preferences and patterns

• Closely collaborate with all areas of the marketing team (Field, Partner Marketing, Product, Marketing UX, Growth, Digital and Content) to ensure the development and delivery of the most effective and efficient marketing programs for your market and our merchants 

• Drive ‘local to global’ exchanges of ideas, context, and strategy to help continue to strengthen our working model, highlighting what’s working, what’s not, and what else is required to augment our regional marketing approach 

• Be an integral part of the team responsible for helping to prioritise the Japanese roadmap and initiatives for the marketing department

• Update the marketing, sales, and product teams about our regional customer behaviors, buying preferences and patterns

• Provide feedback to the broader Shopify teams about the market, what’s working, what’s not, and what else is required to augment the growth strategy 

• Support APAC-wide marketing team goals and programs, ensuring their success in your region

• Unafraid to advocate and push forward important strategies and tactics to make the business stronger

Qualifications

Requirements:

• Japanese Native Language Skills

• Experience leading a marketing or revenue focused team preferably in a B2B Software SAAS sales environment

• Deep knowledge of full funnel and account based marketing

• Experience leveraging data to tell a compelling user experience story, track conversion rates across the funnel by campaign and by tactic, 

• Continual improvement mindset 

• A demonstrable confidence and authority as a marketing lead and voice of the business 

• The ability to thrive in a constantly changing environment

• A mix of skills across quantitative-driven growth and narrative-driven storytelling

• A passion to connect and collaborate with your sales counterparts to generate impact 

• A strong interest in and aptitude for spending time with customers

• The ability to thrive in chaos, resolve ambiguity, and think quickly on your feet

• Ability to influence cross functional teams and champion new concepts and ideas

• Ability to work with external and internal stakeholders across multiple time zones

• The desire to have an impact and make a difference

• A love for data and how it can help marketing teams win

• A sense of adventure and an entrepreneurial spirit

• Curiosity and solutions-oriented mindset

Additional Information

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.