Senior Manager of Demand Generation
About the Role
Armada is seeking a founding Senior Manager Demand Generation Manager to join our Growth organization, which drives top-of-funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You’ll play a key role in crafting impactful marketing initiatives and scalable demand generation programs that attract, engage, and convert prospects while amplifying the strengths of Armada’s cutting-edge products and showcasing their business value. The ideal candidate is a recognized domain expert in B2B demand generation, with a proven ability to architect and execute programs that scale pipeline efficiently in high-growth environments while balancing the need to maintain a premium brand.
This role will report to the Head of Growth and carry clear accountability for marketing-sourced pipeline.
Location: This role will be based remotely.
What You'll Do (Key Responsibilities)
Demand Generation & Data-Driven Growth
Own and scale data-driven demand generation strategies that drive qualified pipeline growth and top-of-funnel engagement.
Partner cross-functionally with Sales leadership to align marketing efforts with revenue objectives, ensuring high-quality lead generation.
Identify patterns in successful campaigns and create repeatable, scalable motions that drive consistent demand and engagement.
Develop and maintain marketing analytics, attribution modeling, and campaign performance dashboards to track and optimize demand generation campaigns, adjusting based on real-time performance data.
Content Creation for Growth
Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more—with an emphasis on transparency and “going direct”.
Maintain a consistent brand voice and messaging to engage target audiences effectively.
Collaborate with the Growth team to optimize content for lead generation and engagement metrics.
Ensure content is tightly integrated into full-funnel campaigns and aligned to buyer journey stages, with clear CTAs and performance tracking.
Contribute to content strategy discussions with Product Marketing to ensure campaign alignment with positioning and launch calendars.
Social Media Management
Create and execute social media strategies that drive engagement and awareness.
Manage content calendars, write posts, and engage with followers to grow Armada’s online presence.
Monitor platform analytics to measure performance and continuously improve social campaigns.
Amplify content and campaign performance via paid social and retargeting tactics as part of broader demand programs.
Event Planning and Execution
Organize and execute webinars, trade shows, and conferences that attract and engage potential customers.
Manage event logistics, including vendor coordination and attendee experience.
Analyze event performance and report on ROI to refine future growth initiatives.
Evaluate new event formats (field events, executive roundtables) that contribute directly to pipeline generation.
Required Qualifications
5+ years of experience in marketing, with a focus on growth and engagement.
Strong writing and storytelling skills to craft compelling content across multiple channels.
Proven track record of executing successful campaigns that drive awareness and lead generation.
Proficiency in social media platforms, marketing automation and tools, and content management systems (CMS).
Analytical mindset with experience measuring and optimizing campaign performance with data.
Experience building and managing reporting frameworks for multi-touch attribution and full-funnel performance.
Highly organized, adaptable, and collaborative, with a problem-solving approach.
Preferred Qualifications
Previously worked for a product-led company where marketing amplifies the strengths of cutting-edge products without embellishing or exaggerating their capabilities.
Experience showcasing world-class products by highlighting their functionality, business value, and real-world applications.
Hands-on experience with growth marketing strategies, tools, and tactics (e.g., A/B testing, lead nurturing).
Experience in a high-growth environment or startup.
Ownership of demand generation strategy in a complex sales cycle environment.
Compensation & Benefits
For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).
Benefits
Medical, dental, and vision (subsidized cost)
Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
Retirement plan options, including 401(k) and Roth 401(k)
Unlimited paid time off (PTO)
15 paid company holidays per year
#LI-SM1
#LI-Onsite
Compensation
$130,000—$180,000 USD
About the job
Apply for this position
Senior Manager of Demand Generation
About the Role
Armada is seeking a founding Senior Manager Demand Generation Manager to join our Growth organization, which drives top-of-funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You’ll play a key role in crafting impactful marketing initiatives and scalable demand generation programs that attract, engage, and convert prospects while amplifying the strengths of Armada’s cutting-edge products and showcasing their business value. The ideal candidate is a recognized domain expert in B2B demand generation, with a proven ability to architect and execute programs that scale pipeline efficiently in high-growth environments while balancing the need to maintain a premium brand.
This role will report to the Head of Growth and carry clear accountability for marketing-sourced pipeline.
Location: This role will be based remotely.
What You'll Do (Key Responsibilities)
Demand Generation & Data-Driven Growth
Own and scale data-driven demand generation strategies that drive qualified pipeline growth and top-of-funnel engagement.
Partner cross-functionally with Sales leadership to align marketing efforts with revenue objectives, ensuring high-quality lead generation.
Identify patterns in successful campaigns and create repeatable, scalable motions that drive consistent demand and engagement.
Develop and maintain marketing analytics, attribution modeling, and campaign performance dashboards to track and optimize demand generation campaigns, adjusting based on real-time performance data.
Content Creation for Growth
Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more—with an emphasis on transparency and “going direct”.
Maintain a consistent brand voice and messaging to engage target audiences effectively.
Collaborate with the Growth team to optimize content for lead generation and engagement metrics.
Ensure content is tightly integrated into full-funnel campaigns and aligned to buyer journey stages, with clear CTAs and performance tracking.
Contribute to content strategy discussions with Product Marketing to ensure campaign alignment with positioning and launch calendars.
Social Media Management
Create and execute social media strategies that drive engagement and awareness.
Manage content calendars, write posts, and engage with followers to grow Armada’s online presence.
Monitor platform analytics to measure performance and continuously improve social campaigns.
Amplify content and campaign performance via paid social and retargeting tactics as part of broader demand programs.
Event Planning and Execution
Organize and execute webinars, trade shows, and conferences that attract and engage potential customers.
Manage event logistics, including vendor coordination and attendee experience.
Analyze event performance and report on ROI to refine future growth initiatives.
Evaluate new event formats (field events, executive roundtables) that contribute directly to pipeline generation.
Required Qualifications
5+ years of experience in marketing, with a focus on growth and engagement.
Strong writing and storytelling skills to craft compelling content across multiple channels.
Proven track record of executing successful campaigns that drive awareness and lead generation.
Proficiency in social media platforms, marketing automation and tools, and content management systems (CMS).
Analytical mindset with experience measuring and optimizing campaign performance with data.
Experience building and managing reporting frameworks for multi-touch attribution and full-funnel performance.
Highly organized, adaptable, and collaborative, with a problem-solving approach.
Preferred Qualifications
Previously worked for a product-led company where marketing amplifies the strengths of cutting-edge products without embellishing or exaggerating their capabilities.
Experience showcasing world-class products by highlighting their functionality, business value, and real-world applications.
Hands-on experience with growth marketing strategies, tools, and tactics (e.g., A/B testing, lead nurturing).
Experience in a high-growth environment or startup.
Ownership of demand generation strategy in a complex sales cycle environment.
Compensation & Benefits
For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).
Benefits
Medical, dental, and vision (subsidized cost)
Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
Retirement plan options, including 401(k) and Roth 401(k)
Unlimited paid time off (PTO)
15 paid company holidays per year
#LI-SM1
#LI-Onsite
Compensation
$130,000—$180,000 USD