Senior Manager - Marketing Operations
The role:
As the Senior Manager, Marketing Operations at Newsela, your role is pivotal in managing and optimizing all aspects of marketing operations in our next phase of business growth. You will lead a team, and deliver on program activations and key projects. You will manage marketing technology, optimize processes/systems, and analyze data to enhance the way we work, drive demand, and engage with educators across Newsela products.
You will:
Oversee all aspects of marketing operations, including people management, marketing automation, campaign operations, website operations, reporting, marketing tech stack management, and vendor management.
Develop and implement an overarching marketing operations strategy and roadmap in line with Newsela marketing objectives and key results (OKRs).
Own and optimize our marketing tech stack, including Marketo, Drift, Wistia, Sendoso, and Webflow.
Ensure Newsela martech systems meet data privacy, compliance, and governance standards.
Optimize lead management processes, including lead scoring and attribution, collaborating with go-to-market (GTM) and program leads to define, document, measure, and improve effectiveness and performance.
Partner with customer team stakeholders to align marketing operations with customer operations (sales and customer success operations).
Partner with Software Engineering leadership and developers to deliver on projects related to website development.
Partner with the Data and Analytics team to build and optimize reports and dashboards to enable data-driven decision making throughout the marketing team.
Provide strategic guidance and support to your team members, fostering a culture of continuous improvement and efficiency.
Why you’ll love this role:
You and the marketing operations team will implement best practices, foster continuous improvement, and create scalable processes that directly impact demand, growth and engagement for Newsela.
You understand why operational excellence is required to scale business practices and to enable GTM teams in achieving business goals and outcomes, and you will have the opportunity to work on projects that drive significant impact across Newsela.
You are a trusted partner across teams, and thrive when solving complex business challenges involving data, systems, and processes.
Why you’re a great fit:
You have 5+ years of experience in marketing and marketing/revenue operations, ideally in a B2B SaaS environment.
You have strong technical proficiency with marketing and sales technology, are certified in Marketo (or have equivalent experience), and are proficient with Salesforce CRM.
You have led martech implementations or migrations; experience with implementing a new Marketing Automation Platform (MAP) is a plus.
You have demonstrated success in improving key marketing metrics through providing data insights and making processes more efficient.
You have an analytic mindset, and are comfortable working in Google Sheets/Excel and BI tools (e.g. Tableau).
You have excellent communication and people management skills.
Base compensation: $112,000 - $125,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Why you’ll love working at Newsela:
Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
#LI-Remote
About the job
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Senior Manager - Marketing Operations
The role:
As the Senior Manager, Marketing Operations at Newsela, your role is pivotal in managing and optimizing all aspects of marketing operations in our next phase of business growth. You will lead a team, and deliver on program activations and key projects. You will manage marketing technology, optimize processes/systems, and analyze data to enhance the way we work, drive demand, and engage with educators across Newsela products.
You will:
Oversee all aspects of marketing operations, including people management, marketing automation, campaign operations, website operations, reporting, marketing tech stack management, and vendor management.
Develop and implement an overarching marketing operations strategy and roadmap in line with Newsela marketing objectives and key results (OKRs).
Own and optimize our marketing tech stack, including Marketo, Drift, Wistia, Sendoso, and Webflow.
Ensure Newsela martech systems meet data privacy, compliance, and governance standards.
Optimize lead management processes, including lead scoring and attribution, collaborating with go-to-market (GTM) and program leads to define, document, measure, and improve effectiveness and performance.
Partner with customer team stakeholders to align marketing operations with customer operations (sales and customer success operations).
Partner with Software Engineering leadership and developers to deliver on projects related to website development.
Partner with the Data and Analytics team to build and optimize reports and dashboards to enable data-driven decision making throughout the marketing team.
Provide strategic guidance and support to your team members, fostering a culture of continuous improvement and efficiency.
Why you’ll love this role:
You and the marketing operations team will implement best practices, foster continuous improvement, and create scalable processes that directly impact demand, growth and engagement for Newsela.
You understand why operational excellence is required to scale business practices and to enable GTM teams in achieving business goals and outcomes, and you will have the opportunity to work on projects that drive significant impact across Newsela.
You are a trusted partner across teams, and thrive when solving complex business challenges involving data, systems, and processes.
Why you’re a great fit:
You have 5+ years of experience in marketing and marketing/revenue operations, ideally in a B2B SaaS environment.
You have strong technical proficiency with marketing and sales technology, are certified in Marketo (or have equivalent experience), and are proficient with Salesforce CRM.
You have led martech implementations or migrations; experience with implementing a new Marketing Automation Platform (MAP) is a plus.
You have demonstrated success in improving key marketing metrics through providing data insights and making processes more efficient.
You have an analytic mindset, and are comfortable working in Google Sheets/Excel and BI tools (e.g. Tableau).
You have excellent communication and people management skills.
Base compensation: $112,000 - $125,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Why you’ll love working at Newsela:
Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
#LI-Remote