Senior Manager - Marketing
Please be aware of recruiting scams!
All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.
CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.
About Us:
CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.
About the Role:
The Senior Marketing Manager will play a critical role in developing and implementing strategic marketing plans to promote CALSTART nationally and its programs. An exciting opportunity to support the expanding work across multiple Regional Offices, products and solutions in the clean transportation space, this new position requires strong marketing acumen, excellent project management abilities, superior communication skills, and an interest in sustainable transportation solutions. The Senior Marketing Manager will play a key role in marketing the brand as well as the initiative work cross-functionally to achieve programmatic and organizational goals. If the prospect of 'Changing Transportation for Good' excites you, this could be your next career move!
What You'll Do:
Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.
Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs.
Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement.
Marketing Strategy and Planning: Participate in developing marketing strategies to enhance brand awareness, engage our target audience, and drive business results.
Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.
Qualifications:
8+ years of professional marketing experience in B2B marketing
Quick learner with the ability to distill complex programs into easily understood concepts for diverse audiences.
Self-starter with a creative mindset to develop innovative marketing solutions for business challenges.
Strategic thinker who looks for inspiration everywhere, identifying opportunities, market trends and innovative solutions to problems.
Strong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives.
Detail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets.
Proficiency in digital marketing tools and platforms, including Monday.com, MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud.
Bachelor’s Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered.
Genuine interest in sustainability and clean transportation solutions.
Desired Qualifications:
Experience in marketing and communications in logistics, passenger transportation, transit, automotive, electric vehicles, hydrogen or public sector.
Experience with Salesforce.
Program management experience or certification
Advanced degree a plus
$95,000 - $113,000 a year
CALSTART values transparency and strives to provide as much information regarding compensation as possible. The salary range for this role is $95,000 - $113,000. We determine pay based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job.
We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.
We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!
We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!
Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.
About the job
Apply for this position
Senior Manager - Marketing
Please be aware of recruiting scams!
All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.
CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.
About Us:
CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.
About the Role:
The Senior Marketing Manager will play a critical role in developing and implementing strategic marketing plans to promote CALSTART nationally and its programs. An exciting opportunity to support the expanding work across multiple Regional Offices, products and solutions in the clean transportation space, this new position requires strong marketing acumen, excellent project management abilities, superior communication skills, and an interest in sustainable transportation solutions. The Senior Marketing Manager will play a key role in marketing the brand as well as the initiative work cross-functionally to achieve programmatic and organizational goals. If the prospect of 'Changing Transportation for Good' excites you, this could be your next career move!
What You'll Do:
Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.
Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs.
Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement.
Marketing Strategy and Planning: Participate in developing marketing strategies to enhance brand awareness, engage our target audience, and drive business results.
Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.
Qualifications:
8+ years of professional marketing experience in B2B marketing
Quick learner with the ability to distill complex programs into easily understood concepts for diverse audiences.
Self-starter with a creative mindset to develop innovative marketing solutions for business challenges.
Strategic thinker who looks for inspiration everywhere, identifying opportunities, market trends and innovative solutions to problems.
Strong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives.
Detail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets.
Proficiency in digital marketing tools and platforms, including Monday.com, MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud.
Bachelor’s Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered.
Genuine interest in sustainability and clean transportation solutions.
Desired Qualifications:
Experience in marketing and communications in logistics, passenger transportation, transit, automotive, electric vehicles, hydrogen or public sector.
Experience with Salesforce.
Program management experience or certification
Advanced degree a plus
$95,000 - $113,000 a year
CALSTART values transparency and strives to provide as much information regarding compensation as possible. The salary range for this role is $95,000 - $113,000. We determine pay based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job.
We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.
We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!
We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!
Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.