Senior Manager - Influencer Growth Marketing
About You
Nutrafol is seeking a strategic and data-savvy Senior Manager, Influencer Growth Marketing to lead and scale our high-performing influencer marketing program. This role will be responsible for growing a roster of high-converting talent across Instagram (primarily), TikTok, and YouTube, and will partner cross-functionally to optimize our influencer performance across acquisition, revenue, and content goals. The ideal candidate has a deep understanding of influencer performance metrics, a proven ability to build and lead high-performing teams, and the analytical acumen to turn insights into action. This role reports directly to the Director of Influencer Marketing.
Responsibilities:
Lead and scale our performance-based influencer program, driving growth through high-converting, top-tier talent across social platforms.
Own strategic forecasting, performance analysis, and campaign reporting across KPIs like sales, CPA, AOV, CR, and new customer growth.
Partner cross-functionally with paid, analytics, brand, and growth teams to develop data-informed strategies that drive efficient acquisition and measurable impact.
Optimize program operations through automation, tools, or external agency support—especially for reporting, sourcing, and contracting.
Manage and mentor a team of influencer marketers, fostering performance culture, growth, and ownership.
Guide the development of persuasive campaign wrap decks and strategic recaps that communicate insights and next steps to senior stakeholders.
Expand the influencer channel by testing new content types, verticals, and platform opportunities while maintaining a performance-first mindset.
Requirements:
5–7+ years experience in influencer or performance marketing with a focus on ROI and measurable growth.
Proven track record with 2-4 years of experience managing/leading a team of direct reports and scaling performance-focused creator programs.
Strong background in reporting, analytics, and building strategy decks that inform decision-making.
Deep understanding of performance KPIs: CPA, CR, AOV, LTV, and experience using those to guide optimizations.
Strategic thinker with strong project management skills, capable of zooming out to set vision and zooming in to refine execution.
Comfortable managing both high-touch talent relationships and backend logistics like landing pages, promo codes, and contracts.
Proficient in Excel/Google Sheets; experience with Tableau or third-party analytics tools a plus.
Bonus: Experience in influencer paid media (e.g., dark posting), celebrity partnerships, or managing influencer agencies.
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$125,000—$145,000 USD
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Senior Manager - Influencer Growth Marketing
About You
Nutrafol is seeking a strategic and data-savvy Senior Manager, Influencer Growth Marketing to lead and scale our high-performing influencer marketing program. This role will be responsible for growing a roster of high-converting talent across Instagram (primarily), TikTok, and YouTube, and will partner cross-functionally to optimize our influencer performance across acquisition, revenue, and content goals. The ideal candidate has a deep understanding of influencer performance metrics, a proven ability to build and lead high-performing teams, and the analytical acumen to turn insights into action. This role reports directly to the Director of Influencer Marketing.
Responsibilities:
Lead and scale our performance-based influencer program, driving growth through high-converting, top-tier talent across social platforms.
Own strategic forecasting, performance analysis, and campaign reporting across KPIs like sales, CPA, AOV, CR, and new customer growth.
Partner cross-functionally with paid, analytics, brand, and growth teams to develop data-informed strategies that drive efficient acquisition and measurable impact.
Optimize program operations through automation, tools, or external agency support—especially for reporting, sourcing, and contracting.
Manage and mentor a team of influencer marketers, fostering performance culture, growth, and ownership.
Guide the development of persuasive campaign wrap decks and strategic recaps that communicate insights and next steps to senior stakeholders.
Expand the influencer channel by testing new content types, verticals, and platform opportunities while maintaining a performance-first mindset.
Requirements:
5–7+ years experience in influencer or performance marketing with a focus on ROI and measurable growth.
Proven track record with 2-4 years of experience managing/leading a team of direct reports and scaling performance-focused creator programs.
Strong background in reporting, analytics, and building strategy decks that inform decision-making.
Deep understanding of performance KPIs: CPA, CR, AOV, LTV, and experience using those to guide optimizations.
Strategic thinker with strong project management skills, capable of zooming out to set vision and zooming in to refine execution.
Comfortable managing both high-touch talent relationships and backend logistics like landing pages, promo codes, and contracts.
Proficient in Excel/Google Sheets; experience with Tableau or third-party analytics tools a plus.
Bonus: Experience in influencer paid media (e.g., dark posting), celebrity partnerships, or managing influencer agencies.
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$125,000—$145,000 USD