Senior Manager - French Marketing

POS-19387

As a Senior Manager of Marketing for France, you will lead our regional marketing team in France. Being part of the EMEA Marketing team, your primary responsibility will be to implement the EMEA go-to-market strategy in the region, ensuring strategic alignment and local adaptation of GTM motions in France. 

A key component of this role is collaborating with both the EMEA team and Central marketing teams to ensure cohesive strategy execution while pioneering innovative AI applications in our marketing approach. Reporting to the Senior Director of EMEA Marketing, you will also work closely with local sales and customer success teams to integrate AI-driven insights into customer engagement strategies.

You will spearhead hands-on execution of marketing initiatives that drive revenue in France while tailoring central programs for regional effectiveness and identifying opportunities to implement cutting-edge AI solutions that elevate our marketing capabilities.

Responsibilities:

• Lead a team of marketers focused on executing EMEA GTM strategies adapted for the French market.

• Develop and launch multi-channel campaigns highlighting core HubSpot themes, creating visibility, demand, and enhancing consideration with upmarket decision-makers through data-driven, AI-enhanced targeting and personalization.

• Manage and optimize revenue generation activities to develop a playbook that balances central directives with local market nuances.

• Develop and execute on field marketing tactics in close collaboration with regional sales and CS teams to drive opportunities within our existing customer base.

• Execute precise sales enablement strategies supporting growth into upmarket segments, aligned with regional market conditions.

• Actively collaborate with EMEA and Central marketing teams to adapt and localize central marketing strategies to French market needs and develop native campaigns, enhancing revenue goals.

Qualifications:

• Verbal and written fluency in both English and French

• Proven experience in leading marketing teams and executing revenue-generating programs in collaboration with regional sales leaders, particularly within the French market.

• Demonstrated ability to integrate AI applications into marketing strategies, with understanding of how these technologies can transform customer acquisition, engagement, and retention.

• Skilled in translating EMEA-focused GTM strategies into impactful, localized marketing campaigns that drive demand, pipeline, and revenue for the French market.

• Ability to engage effectively with sales teams while strategically implementing an English global brand within a regional framework.

• Exceptional storytelling skills for simplifying complex marketing programs for the French market.

• Experience in building strong partnerships with other brands in France.

• Proficiency in working with sales teams on SLA-driven models.

• Proven success in leading teams and coordinating multiple stakeholders across cross-functional programs to achieve outstanding results.

• Extensive experience in executing high-impact regional campaigns.

• Solid B2B marketing background with recognized thought leadership, capable of influencing both internal and external audiences.

• We welcome diverse perspectives and encourage applicants to apply even if their experiences don't perfectly align with every requirement.