Senior Influencer Manager - Experiences and Services
The Community You Will Join:
The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more.
The Difference You Will Make:
We’re seeking an experienced and versatile team contributor to support a communications team that is building visibility and advancing awareness for the unique benefits and proximity to culture that staying on Airbnb offers. The Senior Influencer Manager, Experiences and Services will play a pivotal role in crafting and executing compelling stories and campaigns, ensuring that Airbnb remains at the forefront of audience consciousness. This entails inspiring discovery, elevating consideration, and fostering advocacy for the brand. This role will help develop and implement a dynamic social influencer program designed to align seamlessly with overarching communications objectives and campaigns across a spectrum of platforms, including TikTok, Instagram, Twitter/X, and Threads.
The ideal candidate is curious, engaged, positive, detail and solution-oriented. The world and thus our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift.
Please note this is a 6-12 month contract opportunity.
A Typical Day:
Support the development and implementation of an advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
Cultivate and manage relationships with social-first content creators and influencers.
Collaborate with external agencies to foster an environment that inspires and facilitates authentic storytelling.
Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies.
Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
Support implementation of a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr.
Your Expertise:
7-9 years experience in influencer work
Bachelor’s Degree
Knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and Twitter/ X
Proven body of work and direct 1:1 experience working with influencers, including passion-based and/or tech/ product for large-scale and bespoke brand collaborations
Strong influencer relationships
Excellent writing and verbal communication skills
Experience working with and managing multiple stakeholders
Excellent attention to detail
A passion for pop culture and trends
Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
About the job
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Senior Influencer Manager - Experiences and Services
The Community You Will Join:
The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more.
The Difference You Will Make:
We’re seeking an experienced and versatile team contributor to support a communications team that is building visibility and advancing awareness for the unique benefits and proximity to culture that staying on Airbnb offers. The Senior Influencer Manager, Experiences and Services will play a pivotal role in crafting and executing compelling stories and campaigns, ensuring that Airbnb remains at the forefront of audience consciousness. This entails inspiring discovery, elevating consideration, and fostering advocacy for the brand. This role will help develop and implement a dynamic social influencer program designed to align seamlessly with overarching communications objectives and campaigns across a spectrum of platforms, including TikTok, Instagram, Twitter/X, and Threads.
The ideal candidate is curious, engaged, positive, detail and solution-oriented. The world and thus our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift.
Please note this is a 6-12 month contract opportunity.
A Typical Day:
Support the development and implementation of an advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
Cultivate and manage relationships with social-first content creators and influencers.
Collaborate with external agencies to foster an environment that inspires and facilitates authentic storytelling.
Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies.
Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
Support implementation of a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr.
Your Expertise:
7-9 years experience in influencer work
Bachelor’s Degree
Knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and Twitter/ X
Proven body of work and direct 1:1 experience working with influencers, including passion-based and/or tech/ product for large-scale and bespoke brand collaborations
Strong influencer relationships
Excellent writing and verbal communication skills
Experience working with and managing multiple stakeholders
Excellent attention to detail
A passion for pop culture and trends
Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.