Senior Growth & Product Marketing Manager
Do you want to make a real change in the FitTech industry with an agile and fast‑moving team? At Sport Alliance, we value your ideas and empower you to create solutions that truly matter. We’re shaping the digital transformation of the fitness industry — and now you can be part of it.
As our Senior Growth & Product Marketing Manager, you’ll play a key role in our central marketing team, driving international growth through innovative product strategies. With a hands‑on mentality, data‑driven mindset, and expertise in performance marketing, you’ll help us take our products — and the industry — to the next level.
Your position in our team
International Growth Strategy: Conceptualizing and implementing go-to-market strategies for new products and features, as well as for existing products, to boost growth and customer loyalty, especially in new markets.
Product Positioning & Marketing: Developing compelling messages and value propositions that differentiate our products in the market and highlight their benefits for our customers – tailored to international target groups.
Performance Marketing: Push aligned messaging on all market-relevant channels (national and international) to ensure awareness and lead generation in the right target group.
Market Research & Analysis: Conducting comprehensive market, competitor, and customer analyses (national and international) to identify market opportunities, understand customer needs, and make data-driven marketing decisions.
Sales Support: Providing sales materials and conducting training for our sales team to optimally equip them for selling our products.
Stakeholder Management & Teamwork: Collaborating closely and engaging in proactive stakeholder management with the product management, sales, and other marketing teams to ensure a coherent product and brand strategy. You'll act as a key team player in this role.
Your profile
Professional Experience: 5+ years of relevant professional experience in Growth Marketing and/or Product Marketing, ideally in a B2B and/or SaaS environment, with proven experience in international growth.
Performance Marketing Expertise: Sound knowledge and practical experience in Performance Marketing (national and international).
Strategic Thinking & Data-Driven Approach: Strong strategic and analytical skills, as well as the ability to quickly grasp complex issues and translate them into actionable, data-driven marketing strategies.
Hands-on Mentality: You bring a pronounced hands-on mentality and are ready to independently and proactively drive and implement projects.
Communication Skills & Stakeholder Management: Excellent written and verbal communication and presentation skills to convincingly convey complex product benefits and value propositions. Experience in stakeholder management is a plus.
Language Skills: Fluent German and English language skills, both written and spoken, are mandatory.
Team Player: A proactive, results-oriented, and team-oriented working style with the motivation to succeed in a fast-paced environment.
Tools & Technologies: Experience with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics) is a plus.
Creativity & Innovation: The ability to develop innovative marketing approaches and explore new ways to successfully position our products in the market.
Your benefits with us
Move Republic Program: Earn points for being active and exchange them for vouchers – a fun and rewarding way to stay fit.
Personal Trainer Support: Get expert advice on nutrition, training plans, and wellness through consultations and group classes with our professional coach team.
On-site Gym in Hamburg: Stay active with access to our fully equipped company gym, available exclusively for our employees.
Access to Udemy: Take unlimited courses to develop your skills and knowledge, both professionally and personally, at your own pace.
Deutschland-Ticket Subsidy: Commute affordably – we cover part of your ticket cost, so you pay only €36 per month.
Flexible working hours: Adjust your schedule to fit your lifestyle.
Remote or Hybrid work model: Choose the work environment that suits you best, whether that’s fully remote or from our Hamburg office.
Employee Discounts: Access top deals in Germany and Austria via our benefits portal.
Relaxed Sick Leave Policy: No need to provide a doctor’s note until the third day of illness, giving you more flexibility when you’re under the weather.
Company Pension Plan: Monthly employer contribution, fully vested from day one, with personalized support after six months.
Team Events Throughout the Year: From BBQs to summer parties, enjoy regular opportunities to connect and celebrate with your colleagues.
About the job
Apply for this position
Senior Growth & Product Marketing Manager
Do you want to make a real change in the FitTech industry with an agile and fast‑moving team? At Sport Alliance, we value your ideas and empower you to create solutions that truly matter. We’re shaping the digital transformation of the fitness industry — and now you can be part of it.
As our Senior Growth & Product Marketing Manager, you’ll play a key role in our central marketing team, driving international growth through innovative product strategies. With a hands‑on mentality, data‑driven mindset, and expertise in performance marketing, you’ll help us take our products — and the industry — to the next level.
Your position in our team
International Growth Strategy: Conceptualizing and implementing go-to-market strategies for new products and features, as well as for existing products, to boost growth and customer loyalty, especially in new markets.
Product Positioning & Marketing: Developing compelling messages and value propositions that differentiate our products in the market and highlight their benefits for our customers – tailored to international target groups.
Performance Marketing: Push aligned messaging on all market-relevant channels (national and international) to ensure awareness and lead generation in the right target group.
Market Research & Analysis: Conducting comprehensive market, competitor, and customer analyses (national and international) to identify market opportunities, understand customer needs, and make data-driven marketing decisions.
Sales Support: Providing sales materials and conducting training for our sales team to optimally equip them for selling our products.
Stakeholder Management & Teamwork: Collaborating closely and engaging in proactive stakeholder management with the product management, sales, and other marketing teams to ensure a coherent product and brand strategy. You'll act as a key team player in this role.
Your profile
Professional Experience: 5+ years of relevant professional experience in Growth Marketing and/or Product Marketing, ideally in a B2B and/or SaaS environment, with proven experience in international growth.
Performance Marketing Expertise: Sound knowledge and practical experience in Performance Marketing (national and international).
Strategic Thinking & Data-Driven Approach: Strong strategic and analytical skills, as well as the ability to quickly grasp complex issues and translate them into actionable, data-driven marketing strategies.
Hands-on Mentality: You bring a pronounced hands-on mentality and are ready to independently and proactively drive and implement projects.
Communication Skills & Stakeholder Management: Excellent written and verbal communication and presentation skills to convincingly convey complex product benefits and value propositions. Experience in stakeholder management is a plus.
Language Skills: Fluent German and English language skills, both written and spoken, are mandatory.
Team Player: A proactive, results-oriented, and team-oriented working style with the motivation to succeed in a fast-paced environment.
Tools & Technologies: Experience with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics) is a plus.
Creativity & Innovation: The ability to develop innovative marketing approaches and explore new ways to successfully position our products in the market.
Your benefits with us
Move Republic Program: Earn points for being active and exchange them for vouchers – a fun and rewarding way to stay fit.
Personal Trainer Support: Get expert advice on nutrition, training plans, and wellness through consultations and group classes with our professional coach team.
On-site Gym in Hamburg: Stay active with access to our fully equipped company gym, available exclusively for our employees.
Access to Udemy: Take unlimited courses to develop your skills and knowledge, both professionally and personally, at your own pace.
Deutschland-Ticket Subsidy: Commute affordably – we cover part of your ticket cost, so you pay only €36 per month.
Flexible working hours: Adjust your schedule to fit your lifestyle.
Remote or Hybrid work model: Choose the work environment that suits you best, whether that’s fully remote or from our Hamburg office.
Employee Discounts: Access top deals in Germany and Austria via our benefits portal.
Relaxed Sick Leave Policy: No need to provide a doctor’s note until the third day of illness, giving you more flexibility when you’re under the weather.
Company Pension Plan: Monthly employer contribution, fully vested from day one, with personalized support after six months.
Team Events Throughout the Year: From BBQs to summer parties, enjoy regular opportunities to connect and celebrate with your colleagues.