Senior Growth Marketing Manager

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.

Purpose

Kueski is seeking a Senior Growth Marketing Manager to lead customer acquisition and drive scalable growth across all products, with a focus on Kueski Pay.

This role is ideal for a strategic thinker with strong execution skills and a passion for data-driven decision-making.

As a key leader, you will head the cross-functional Acquisition Squad, fostering collaboration and a high-performance culture to optimize growth sustainably.

• Leadership & Strategy

• Lead the Acquisition Squad, fostering a high-performance and data-driven culture.

• Define and communicate the acquisition strategy, ensuring alignment with company OKRs.

• Present acquisition performance, insights, and key results to senior leadership and tribe leads, ensuring accountability and strategic alignment.

• Oversee operational coordination, ensuring the squad has the necessary resources and resolving blockers.

• Drive cross-functionally to integrate growth initiatives while balancing strategic goals and operational constraints.

• Establish and manage the cadence of reporting, performance reviews, and executive escalations.

• Customer Acquisition & Performance Marketing

• Develop, and optimize acquisition strategies for Kueski Pay, including new user promotions, cross-sell initiatives, and funnel optimizations.

• Collaborate with the Performance team on the execution and performance of user acquisition campaigns, including paid media, SEO, and affiliate marketing.

• Manage customer incentives (cashback, coupons, discounts) ensuring balance between  short-term conversions and long-term profitability.

• Design and execute experiments across marketing, pricing, risk, and product strategies to improve efficiency and reduce acquisition costs.

• Funnel Optimization & Conversion Growth

• Improve the customer journey from session to loan disbursement, optimizing  conversion rates at each step of the funnel.

• Oversee marketing automation, retargeting, and personalization strategies to increase engagement and loan applications.

• Partner with Product and Data teams to enhance website and landing page experiences, for higher conversions.

• Data-Driven Growth & Experimentation

• Develop and maintain a quantified growth model, incorporating OKRs and budget forecasting.

• Monitor and analyze acquisition performance, continuously optimizing campaigns based on data insights.

• Prioritize and track the impact of acquisition initiatives ensuring alignment with strategic goals.

• Implement and refine attribution models to improve marketing measurement and decision-making.

• Own the development and management of acquisition dashboards, ensuring comprehensive visibility into performance trends.

• Enhance data measurement capabilities in collaboration with Product and Data teams, including Google Tag Manager and Amplitude tracking

• Budget & Resource Management

• Plan, manage, and optimize the acquisition budget, ensuring efficient resource allocation and maximum ROI.

• Balance growth targets with cost-efficiency, maintaining a healthy CAC-to-LTV ratio.

• Work with finance and leadership teams to adjust acquisition strategies based on business priorities and budget constraints.

Position Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.

• 7+ years of experience in growth marketing, performance marketing, or digital acquisition roles, with a proven track record of driving customer acquisition at scale.

• Strong leadership skills, with experience managing cross-functional teams or squads.

• Expertise in paid media strategy, digital marketing, and performance optimization.

• Proficiency in marketing analytics tools, attribution models, and data-driven decision-making.

• Exceptional problem-solving skills, with the ability to make strategic trade-offs and execute tactically.

• Strong collaboration and communication skills, capable of aligning multiple stakeholders.

• Experience managing large acquisition budgets, ensuring cost efficiency and scalable growth.

At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.