Senior Global Campaign Manager
As the Senior Global Campaign Manager, you will design, execute, and optimize quarterly marketing campaigns that drive awareness, demand generation, and customer engagement. You will collaborate closely with leadership, Marketing Communications and Product Marketing to develop compelling, customer-centric messaging and oversee the creation of high-impact, multi-channel marketing assets. Working with regional marketing teams across the Americas, EMEA, and APAC, you will ensure campaigns are executed globally for maximum reach and effectiveness. And importantly, you will define, build and own the end-to-end campaign lifecycle, from strategy and process, to execution to measurement and refinement.
Key Responsibilities
Develop and lead the execution of strategic, thematic campaigns each quarter, aligning with ExtraHop’s business goals and go-to-market (GTM) strategy.
Design multi-channel marketing campaigns, leveraging digital, paid media, email, events, and ABM to drive engagement and conversions.
Define target audience segments, maintain target account lists, and guide precise execution for paid media and email marketing.
Oversee the development of all core campaign assets, including messaging documents, digital ads, emails, sales enablement playbooks, and event materials.
Lead the global rollout of campaigns, collaborating with regional field marketing and demand generation teams to ensure localization and execution excellence.
Continuously evaluate campaign performance, identifying areas for improvement and optimization to maximize ROI.
Stay ahead of cybersecurity and marketing trends to drive innovation and campaign effectiveness.
Own the end-to-end campaign lifecycle, from strategy and execution to measurement and refinement.
Required Qualifications
Bachelor’s degree in Marketing Communications, or a related field.
6+ years of experience in B2B marketing leadership, ideally in cybersecurity, SaaS, or enterprise technology.
Proven ability to develop and execute high-impact, multi-channel marketing campaigns.
Expertise in demand generation, channel marketing, and field marketing.
Deep understanding of the enterprise security landscape, including regional cultural and regulatory considerations.
Data-driven mindset with experience in marketing automation platforms (Eloqua, Salesforce) and performance analytics.
Ability to thrive in a fast-paced, high-growth environment with a proactive, problem-solving approach.
Strong leadership, collaboration, and stakeholder management skills.
Preferred Qualifications
Familiarity with security buyer personas and the broader threat detection themes.
Working knowledge of SEO/SEM and digital content strategy.
Experience localizing campaign assets for global audiences.
Skills and Competencies
Strategic Campaign Planning
Cross-Functional Collaboration
Data-Driven Decision Making
Cybersecurity Market Acumen
ABM & Personalization Strategy
The base salary range for this position is $160,000 - $175,000
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Senior Global Campaign Manager
As the Senior Global Campaign Manager, you will design, execute, and optimize quarterly marketing campaigns that drive awareness, demand generation, and customer engagement. You will collaborate closely with leadership, Marketing Communications and Product Marketing to develop compelling, customer-centric messaging and oversee the creation of high-impact, multi-channel marketing assets. Working with regional marketing teams across the Americas, EMEA, and APAC, you will ensure campaigns are executed globally for maximum reach and effectiveness. And importantly, you will define, build and own the end-to-end campaign lifecycle, from strategy and process, to execution to measurement and refinement.
Key Responsibilities
Develop and lead the execution of strategic, thematic campaigns each quarter, aligning with ExtraHop’s business goals and go-to-market (GTM) strategy.
Design multi-channel marketing campaigns, leveraging digital, paid media, email, events, and ABM to drive engagement and conversions.
Define target audience segments, maintain target account lists, and guide precise execution for paid media and email marketing.
Oversee the development of all core campaign assets, including messaging documents, digital ads, emails, sales enablement playbooks, and event materials.
Lead the global rollout of campaigns, collaborating with regional field marketing and demand generation teams to ensure localization and execution excellence.
Continuously evaluate campaign performance, identifying areas for improvement and optimization to maximize ROI.
Stay ahead of cybersecurity and marketing trends to drive innovation and campaign effectiveness.
Own the end-to-end campaign lifecycle, from strategy and execution to measurement and refinement.
Required Qualifications
Bachelor’s degree in Marketing Communications, or a related field.
6+ years of experience in B2B marketing leadership, ideally in cybersecurity, SaaS, or enterprise technology.
Proven ability to develop and execute high-impact, multi-channel marketing campaigns.
Expertise in demand generation, channel marketing, and field marketing.
Deep understanding of the enterprise security landscape, including regional cultural and regulatory considerations.
Data-driven mindset with experience in marketing automation platforms (Eloqua, Salesforce) and performance analytics.
Ability to thrive in a fast-paced, high-growth environment with a proactive, problem-solving approach.
Strong leadership, collaboration, and stakeholder management skills.
Preferred Qualifications
Familiarity with security buyer personas and the broader threat detection themes.
Working knowledge of SEO/SEM and digital content strategy.
Experience localizing campaign assets for global audiences.
Skills and Competencies
Strategic Campaign Planning
Cross-Functional Collaboration
Data-Driven Decision Making
Cybersecurity Market Acumen
ABM & Personalization Strategy
The base salary range for this position is $160,000 - $175,000