Senior Field Marketing Manager - Virtual Events

See yourself at Twilio

Join the team as Twilio’s next Virtual Events Marketing Manager.

About the job

This position is needed to plan, promote, and execute online events like webinars and virtual conferences. You will manage event platforms, drive attendee engagement, and collaborate with sales and content teams to align messaging. Your goals include lead generation, increased brand visibility, and other event performance metrics including attendance, engagement, and conversion.

Responsibilities

In this role, you’ll:

Develop virtual programmes - Create customised programmes for target accounts 

• Develop, socialise, and execute the marketing strategy and plans for virtual events in line with marketing and sales priorities, as well as corporate initiatives. 

• With a focus on ROI within target account sets; plan, coordinate, and execute all aspects of relevant activities. These may include (but are not limited to): 

  • Top of funnel/awareness building tactics Eg Thought Leadership events

  • Mid-funnel building tactics Eg Twilio Talks 

  • Product awareness events Eg Webinars and LI lives 

• Delivering EMEA specific versions of programmes from other regions where relevant 

• Manage vendors, agencies, and contractors to execute on all aspects of the plan and strategy as required 

• Be the voice and presence of our virtual events, from hosting sessions to engaging key stakeholders. Ensure every interaction reflects our mission, vision and values. Act as the face of the organisation, taking centre stage - literally and figuratively. Use your confidence, charisma, and professionalism to shape audience impressions and event outcomes. 

Align Sales and Marketing - Ensure that marketing and sales departments are working together 

• Develop virtual events programs in partnership with the Campaigns, Performance Marketing, Product Marketing, EEP and SDR teams that result in revenue growth 

• Work hand-in-glove with the Campaigns team to ensure synergies in delivery and PMK/Other teams as relevant to ensure synergies in theming/messaging

• Partner with GTM teams and other Marketing team members to define the target account set, identifying key acquisition opportunities and building clear, joint execution plans

• Work with global teams where relevant to identify opportunities to jointly deliver or adapt regional execution as necessary to maximise potential ROI from virtual events 

• Activate connected sales and marketing execution to maximise marketing spend to revenue  

• Manage business performance, drive new business growth and present results in regular meetings

Build relationships - Build trust with target accounts 

• Create clarity in relevant target account sets regarding Twilio strategy, solution and product relevance by designing and delivering virtual events that speak to particular pain points and challenges 

• In conjunction with the GTM org identify the best plan of action to maximise ROI and ensure all relevant stakeholders in the business are focused on prospect experience

Measure programmes - Evaluate the effectiveness of virtual events 

• Report on virtual events performance metrics across the funnel and ensure all stakeholders are kept up to date on progress within the target account sets 

• Manage the virtual events marketing budget and report as relevant on ROI vs spend

• Optimise spend and activity delivery, adjusting tactics as necessary to ensure optimum prospect/customer experience and maximum ROI

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 5-7 years experience in marketing and go-to-market strategy execution within the enterprise software/SaaS markets

• Experienced in creating and delivering successful virtual events strategies 

• Experience in hosting events (virtual or physical) and/or public facing evangelism

• Excellent understanding of how to analyse and optimise conversion rates across the marketing and sales funnel.

• Proven B2B marketing experience in the EMEA region.

• Strong commercial acumen with the ability to work to ambitious commercial targets.

• Impeccable English written and verbal communications skills

• Proven ability to manage all aspects of marketing delivery.

• Ability to think strategically, coupled with the focus and discipline necessary to simultaneously execute on a wide variety of detailed tactics.

• Excellent organisational and project management skills.

• Motivated individual performer that values teamwork.

  Desired:

• Experience working idea for a US-headquartered company. 

• Experience in both on and offline growth marketing techniques.

• Bachelor’s degree or equivalent.

Location

This role will be remote, and based in the United Kingdom or Ireland. 

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.