Senior Field and Corporate Events Manager

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We are looking for a seasoned, data-driven, and strategic Senior Field and Corporate Events Manager to lead and execute our corporate and field event strategy. This role requires a senior-level marketer who can flawlessly manage event logistics while also shaping the overall event strategy to drive business growth. You will collaborate closely with sales, channel partners, and marketing leadership to design high-impact event programs that generate measurable pipeline and revenue.

Event Strategy and Execution

• Develop and drive a comprehensive event strategy that aligns with company goals, supports sales pipeline growth, and enhances brand awareness.

• Own the planning, execution, and evaluation of corporate events, tradeshows, and field marketing programs (including in-person, virtual, and hybrid events).

• Work cross-functionally to integrate events into broader marketing campaigns and ensure seamless pre- and post-event engagement.

• Partner with sales leadership and regional teams to ensure event selection and execution support revenue targets.

• Identify and propose new event opportunities, innovative engagement strategies, and high-impact sponsorships to increase brand visibility and customer engagement.

Event Operations & Logistics

• Lead the end-to-end management of event logistics, including venue selection, vendor negotiations, promotional items, booth design, staffing, and on-site execution.

• Oversee tradeshow sponsorships and participation, ensuring strategic alignment with key sales objectives.

• Develop and maintain relationships with key industry organizations and event partners to maximize FireMon’s event presence.

• Work closely with channel partners to create and execute joint event initiatives that drive pipeline and strengthen partnerships.

Measurement & Reporting

• Own event performance analytics—track and report on event effectiveness, including leads generated, pipeline influence, and ROI.

• Establish key performance indicators (KPIs) and provide recommendations to optimize future event investments.

• Propose data-driven event investment strategies to maximize budget impact and increase engagement with key target audiences.

What You’ll Bring

• 7+ years of experience in event marketing, field marketing, or corporate events, preferably in B2B cybersecurity, SaaS, or technology industries.

• Proactive, strategic mindset—ability to take ownership, bring fresh ideas to the table and execute with precision.

• Deep expertise in event strategy, demand generation, and sales alignment to drive measurable business outcomes.

• Proven experience managing corporate events, field events, and tradeshow participation, including budgeting and vendor management.

• Strong analytical skills—ability to assess event performance, derive insights, and make data-driven decisions.

• Excellent project management skills with the ability to manage multiple large-scale events simultaneously.

• Outstanding communication and collaboration skills to work effectively across marketing, sales, and partner teams.

• Willingness to travel as needed for event execution.