Senior Director - Digital Marketing & Innovation

About Sydnexis: Sydnexis Inc. is a clinical-stage biopharmaceutical company united by a single purpose: helping children see clearly. We are developing a proprietary, stable, topical eye drop designed to slow the progression of myopia, a disease that affects more children today than ever before. Our team has filed a New Drug Application (NDA) with the FDA for our patented formulation, marking an important milestone in redefining the standard of care in pediatric eye health. At our core, we believe every child deserves the chance to see their world, and their future, with clarity. This belief drives us every day. When you join Sydnexis, you become part of a mission bigger than any one of us: to challenge outdated standards, disrupt the status quo, and deliver innovations that truly matter. Here, you’ll find a tight-knit, purpose-driven team building something extraordinary together, and the opportunity to make a lasting impact on children’s lives. Position: The Senior Director of Digital Marketing will oversee the development and implementation of best practices in digital marketing and media strategy. This role is crucial for enhancing customer engagement through strategic partnerships with media agencies and ensuring a seamless omnichannel experience across various platforms. The director will also promote innovation and make data-driven decisions to optimize marketing efforts and improve business results. Role and Responsibilities:

• Provide expertise in digital ecosystem design by sharing best practices for programmatic advertising, social media, SEO/SEM, and third-party partnerships.

• Stay informed about the changing digital marketing landscape, including data and privacy regulations and technological advancements.

• Establish standards and best practices for media agency partnerships to ensure consistent operations across the US Commercial business.

• Drive innovation by testing new targeting methods and partners through data-driven experimentation.

• Report on digital performance and extract actionable insights, collaborating with the advanced analytics team to demonstrate the value of digital expenditures.

• Determine the best strategy for establishing bi-directional data feeds between Alexion and its media partners to enable timely outreach and reporting.

• Advocate for new data sources and technological innovations to enhance efficiency and improve outreach to healthcare professionals (HCPs) and patients.

Qualifications:

• A bachelor's degree with over 7 years of experience in digital marketing or a related field (such as analytics, media buying, or marketing).

• A deep understanding of digital marketing tactics, including programmatic advertising, social media, SEO/SEM, and the technology platforms that support them.

• Strong written and verbal communication skills, with the ability to convey new ideas to various stakeholders effectively.

• Excellent analytical skills to evaluate omnichannel performance and identify key insights for actionable improvements.

• A proven track record of successfully delivering projects on time and within budget, resulting in enhanced customer engagement and positive business outcomes.

This position is remote and requires occasional travel for business purposes. Sydnexis Inc. is an Equal Opportunity Employer. We are committed to providing a work environment free of discrimination and harassment. We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by federal, state, or local law. We are also committed to making our hiring process accessible to individuals with disabilities and will provide reasonable accommodations upon request.