Senior Demand Generation Manager
Senior Demand Generation Manager Remote- Must reside in United States Job Summary: Orchestrates and drives multi-channel campaigns to attract enterprise buyers and generate pipelines. Owns all channel distributions, ABM strategy, and optimize performances. Collaborate with sales, creative, and agencies to execute high-impact campaigns that convert. Do you love experimenting with multi-channel campaigns, analyzing data, and optimizing for high-quality leads? If demand generation is your playground, we want YOU! Responsibilities
A Senior Demand Generation Manager will fill this gap by leading end-to-end campaign strategy, execution, performance analysis and managing the appropriate channel distribution.
Business & Revenue Generation
Builds and executes integrated marketing campaigns to generate high-quality leads.
Develop multi-channel programs (events, webinars, ABM, outbound plays) to drive engagement.
Aligns closely with sales to ensure campaigns support pipeline acceleration and revenue goals.
Works with digital agencies to ensure all efforts are coordinated and timely.
Customer Attraction & Retention
Creates targeted, persona-based campaigns to attract ideal customers.
Develops nurture programs to keep prospects engaged and move them through the funnel.
Supports retention efforts through re-engagement and expansion campaigns.
Owns campaign strategy and execution, ensuring cross-functional alignment with sales, content, and field marketing.
Enables sales with campaign insights, messaging, and supporting assets.
Brings operational efficiency to demand generation, allowing for more scalable and repeatable programs.
Orchestrates and drives multi-channel campaigns to attract enterprise buyers and generate pipelines. Owns all channel distributions, ABM strategy, and optimize performances. Collaborate with sales, creative, and agencies to execute high-impact campaigns that convert.
Attract new enterprise buyers to Tillster by ensuring we stay top of mind
Youll know daily what companies are on our list (cold, warm, and hot), any open opportunities and the people involved at each opportunity
Identify patterns and topics of interest that speaks to pain points from both existing open and close opportunities
Run and manage 1: Many and 1:Few ABM campaigns accordingly; coordinate with digital agencies as needed
Ensure touchpoints are correctly recorded and tagged across marketing and sales
Owns weekly metrics and reporting of all campaign performance, document insights, and gleans insights from data
Runs and fine tunes enterprise campaigns including outbound via email, direct mail, content syndication and experimental initiatives. Owns email marketing and list building activities
Experiments, optimize and iterates on lead quality and spend.
Other duties as directed or required
Requirements
5+ years of relevant experience with enterprise demand generation. You are thoughtful about what moves the needle and what doesnt when targeting enterprise buyers at B2B SaaS companies.
Creative yet analytical. You have a history of thinking outside the box to run campaigns that stand out from the noise and drive an enterprise pipeline for the sales team.
Impactful copywriting and knows what will resonate with the intended audience. Youll work with creative design partners internally to bring your copy and campaigns to life.
Ability to simplify complex concepts and technology to an enterprise buyer. Distill what is important and make it memorable.
Familiar with paid media. You will assist in instructing multiple agencies to meet your campaign needs and metrics. You will hold agencies accountable for coordinated campaign launch activities and distribution.
Bachelors degree in business, Marketing, History, English, Communications, Finance or equivalent
The Interview Process
Recruiter interview with a Talent Acquisition Specialist
Interview with VP, B2B Marketing & Demand Generation
Final interview with our CMO
Pay and Benefits (USA)
Expected base salary range $110,000 - $135,000. +. Total starting compensation will be determined based on all lawful criteria, Company policy and best practices.
Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan.
Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (EAP) and Optum Care 24-hour confidential medical counseling services.
Holidays: The company observes ten (10) paid holidays per calendar year.
Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
Education, Learning & Development: We offer college tuition and education assistance programs; LinkedIn Learning courses; and ongoing learning and development opportunities.
Local Candidates Strongly Preferred No Visa Sponsorship Principals only no Agencies or calls please
About Tillster Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions for mobile, tablet, online, kiosk, call center, and more creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform; one scalable, enterprise class solution to create world-class digital engagement solutions. Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.
Thriving at Tillster As a member of Tillster, you will embody our core values:
Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillsters stage of development, resources, and stated goals.
Collaborate: Work together effectively, leveraging diverse perspectives to achieve common goals.
Innovate: Embrace creativity and pursue new ideas to drive progress and improvement.
Operate from Data: Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
Drive Results: Focus on achieving tangible outcomes and delivering high performance.
Own It: Take responsibility for your actions and the success of your work.
Be Passionate and Have Fun: Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster Way Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.
Follow us on: Tillster.com: https://www.tillster.com/ Tillster Careers: https://www.tillster.com/careers LinkedIn: https://www.linkedin.com/company/tillster/
----------
Tillster cares about the safety of all our employeeseven those weve yet to hire
RECRUITMENT FRAUD WARNING We want to help you stay safe during your job search. Tillster will never:
Request personal/financial information during recruitment
Require payment or fees
Ask for sensitive PII before a formal job offer
Collect information via email or phone (only through secure channels)
Extend offers without in-person or virtual interviews
Red flags: All official communications come from @tillster.com addresses only Suspicious activity? Report immediately to Tillster HR, Legal, or Cyber Security teams.
About the job
Apply for this position
Senior Demand Generation Manager
Senior Demand Generation Manager Remote- Must reside in United States Job Summary: Orchestrates and drives multi-channel campaigns to attract enterprise buyers and generate pipelines. Owns all channel distributions, ABM strategy, and optimize performances. Collaborate with sales, creative, and agencies to execute high-impact campaigns that convert. Do you love experimenting with multi-channel campaigns, analyzing data, and optimizing for high-quality leads? If demand generation is your playground, we want YOU! Responsibilities
A Senior Demand Generation Manager will fill this gap by leading end-to-end campaign strategy, execution, performance analysis and managing the appropriate channel distribution.
Business & Revenue Generation
Builds and executes integrated marketing campaigns to generate high-quality leads.
Develop multi-channel programs (events, webinars, ABM, outbound plays) to drive engagement.
Aligns closely with sales to ensure campaigns support pipeline acceleration and revenue goals.
Works with digital agencies to ensure all efforts are coordinated and timely.
Customer Attraction & Retention
Creates targeted, persona-based campaigns to attract ideal customers.
Develops nurture programs to keep prospects engaged and move them through the funnel.
Supports retention efforts through re-engagement and expansion campaigns.
Owns campaign strategy and execution, ensuring cross-functional alignment with sales, content, and field marketing.
Enables sales with campaign insights, messaging, and supporting assets.
Brings operational efficiency to demand generation, allowing for more scalable and repeatable programs.
Orchestrates and drives multi-channel campaigns to attract enterprise buyers and generate pipelines. Owns all channel distributions, ABM strategy, and optimize performances. Collaborate with sales, creative, and agencies to execute high-impact campaigns that convert.
Attract new enterprise buyers to Tillster by ensuring we stay top of mind
Youll know daily what companies are on our list (cold, warm, and hot), any open opportunities and the people involved at each opportunity
Identify patterns and topics of interest that speaks to pain points from both existing open and close opportunities
Run and manage 1: Many and 1:Few ABM campaigns accordingly; coordinate with digital agencies as needed
Ensure touchpoints are correctly recorded and tagged across marketing and sales
Owns weekly metrics and reporting of all campaign performance, document insights, and gleans insights from data
Runs and fine tunes enterprise campaigns including outbound via email, direct mail, content syndication and experimental initiatives. Owns email marketing and list building activities
Experiments, optimize and iterates on lead quality and spend.
Other duties as directed or required
Requirements
5+ years of relevant experience with enterprise demand generation. You are thoughtful about what moves the needle and what doesnt when targeting enterprise buyers at B2B SaaS companies.
Creative yet analytical. You have a history of thinking outside the box to run campaigns that stand out from the noise and drive an enterprise pipeline for the sales team.
Impactful copywriting and knows what will resonate with the intended audience. Youll work with creative design partners internally to bring your copy and campaigns to life.
Ability to simplify complex concepts and technology to an enterprise buyer. Distill what is important and make it memorable.
Familiar with paid media. You will assist in instructing multiple agencies to meet your campaign needs and metrics. You will hold agencies accountable for coordinated campaign launch activities and distribution.
Bachelors degree in business, Marketing, History, English, Communications, Finance or equivalent
The Interview Process
Recruiter interview with a Talent Acquisition Specialist
Interview with VP, B2B Marketing & Demand Generation
Final interview with our CMO
Pay and Benefits (USA)
Expected base salary range $110,000 - $135,000. +. Total starting compensation will be determined based on all lawful criteria, Company policy and best practices.
Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan.
Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (EAP) and Optum Care 24-hour confidential medical counseling services.
Holidays: The company observes ten (10) paid holidays per calendar year.
Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
Education, Learning & Development: We offer college tuition and education assistance programs; LinkedIn Learning courses; and ongoing learning and development opportunities.
Local Candidates Strongly Preferred No Visa Sponsorship Principals only no Agencies or calls please
About Tillster Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions for mobile, tablet, online, kiosk, call center, and more creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform; one scalable, enterprise class solution to create world-class digital engagement solutions. Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.
Thriving at Tillster As a member of Tillster, you will embody our core values:
Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillsters stage of development, resources, and stated goals.
Collaborate: Work together effectively, leveraging diverse perspectives to achieve common goals.
Innovate: Embrace creativity and pursue new ideas to drive progress and improvement.
Operate from Data: Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
Drive Results: Focus on achieving tangible outcomes and delivering high performance.
Own It: Take responsibility for your actions and the success of your work.
Be Passionate and Have Fun: Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster Way Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.
Follow us on: Tillster.com: https://www.tillster.com/ Tillster Careers: https://www.tillster.com/careers LinkedIn: https://www.linkedin.com/company/tillster/
----------
Tillster cares about the safety of all our employeeseven those weve yet to hire
RECRUITMENT FRAUD WARNING We want to help you stay safe during your job search. Tillster will never:
Request personal/financial information during recruitment
Require payment or fees
Ask for sensitive PII before a formal job offer
Collect information via email or phone (only through secure channels)
Extend offers without in-person or virtual interviews
Red flags: All official communications come from @tillster.com addresses only Suspicious activity? Report immediately to Tillster HR, Legal, or Cyber Security teams.