Senior Customer Insights Market Researcher
POS-11170
The HubSpot Customer Insights team is looking for a market researcher to join our quickly growing organization. In this role, you will report into Product Marketing, and work with a Customer Insights team comprised of market researchers and competitive and customer data analysts. You will lead the charge in designing and executing research projects that generate actionable insights to inform business decisions for our Marketing, AI, and Content Management product portfolio. This means you will build a deep understanding of market trends, customer needs, and user behaviors while producing high-quality research that drives strategic decisions. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with product, product marketing, UX research, customer experience, strategy, and leadership teams.
Key Responsibilities include:
Design and execute comprehensive market research projects from inception to delivery, including survey design, programming, and fielding
Conduct statistical analysis and uncover meaningful insights and trends from survey results
Create and maintain research documentation, including project plans, timelines, and research calendars
Develop clear and impactful reports and presentations that translate complex data into actionable recommendations
Monitor industry trends and conduct meta-analysis across multiple research projects to identify macro market opportunities
Collaborate with cross-functional teams to translate business questions into effective research plans
Manage external research vendors and panel providers to ensure high-quality data collection
Continuously improve research methodologies and processes, leveraging AI and emerging research techniques
Perform desk research and synthesize insights from multiple sources including UXR and CXM teams
If you are a strategic thinker with a passion for uncovering customer insights and market trends, and have a track record of delivering high-impact research in a fast-paced environment, we want to hear from you!
What you should have:
Experience in market research or customer insights within Enterprise SaaS companies
Proven expertise in survey design and research methodologies
Strong data analysis skills, with experience with SQL, Python or R to conduct advanced statistical analyses
Experience with traditional research tools such as QuestionPro or Qualtrics or AI research tools like Outset.ai or Panoplai (Glimpse)
Experience using AI platforms to streamline and enhance market research processes (Claude, ChatGPT, and Gemini)
Outstanding ability to translate complex data into compelling stories and actionable recommendations
Experience managing research vendors and working with panel providers
Excellent project management skills with ability to juggle multiple research initiatives
Strong collaboration skills with proven ability to work cross-functionally
Experience in data visualization and creating executive-level presentations using tools like Looker, Prezi (Infogram), Canvas, or Google Suite
Background in CRM, Marketing, Content Management, AI or B2B SaaS markets is an added advantage
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range
$112,000—$168,000 USD
About the job
Apply for this position
Senior Customer Insights Market Researcher
POS-11170
The HubSpot Customer Insights team is looking for a market researcher to join our quickly growing organization. In this role, you will report into Product Marketing, and work with a Customer Insights team comprised of market researchers and competitive and customer data analysts. You will lead the charge in designing and executing research projects that generate actionable insights to inform business decisions for our Marketing, AI, and Content Management product portfolio. This means you will build a deep understanding of market trends, customer needs, and user behaviors while producing high-quality research that drives strategic decisions. Further, the role entails deep collaboration with key internal stakeholders, working cross-functionally with product, product marketing, UX research, customer experience, strategy, and leadership teams.
Key Responsibilities include:
Design and execute comprehensive market research projects from inception to delivery, including survey design, programming, and fielding
Conduct statistical analysis and uncover meaningful insights and trends from survey results
Create and maintain research documentation, including project plans, timelines, and research calendars
Develop clear and impactful reports and presentations that translate complex data into actionable recommendations
Monitor industry trends and conduct meta-analysis across multiple research projects to identify macro market opportunities
Collaborate with cross-functional teams to translate business questions into effective research plans
Manage external research vendors and panel providers to ensure high-quality data collection
Continuously improve research methodologies and processes, leveraging AI and emerging research techniques
Perform desk research and synthesize insights from multiple sources including UXR and CXM teams
If you are a strategic thinker with a passion for uncovering customer insights and market trends, and have a track record of delivering high-impact research in a fast-paced environment, we want to hear from you!
What you should have:
Experience in market research or customer insights within Enterprise SaaS companies
Proven expertise in survey design and research methodologies
Strong data analysis skills, with experience with SQL, Python or R to conduct advanced statistical analyses
Experience with traditional research tools such as QuestionPro or Qualtrics or AI research tools like Outset.ai or Panoplai (Glimpse)
Experience using AI platforms to streamline and enhance market research processes (Claude, ChatGPT, and Gemini)
Outstanding ability to translate complex data into compelling stories and actionable recommendations
Experience managing research vendors and working with panel providers
Excellent project management skills with ability to juggle multiple research initiatives
Strong collaboration skills with proven ability to work cross-functionally
Experience in data visualization and creating executive-level presentations using tools like Looker, Prezi (Infogram), Canvas, or Google Suite
Background in CRM, Marketing, Content Management, AI or B2B SaaS markets is an added advantage
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range
$112,000—$168,000 USD