Senior Content Strategist
Role Description
Join the Reclaim.ai marketing team at Dropbox as our Senior Content Strategist, where you’ll take the lead in shaping a high-performance content strategy across our website, SEO, email, and lifecycle marketing programs — helping hundreds of thousands of users reclaim time for what matters most.
This is a hands-on, high-impact role for a seasoned content leader with a proven record of success, who thrives at the intersection of creative storytelling, user psychology, and performance-driven marketing. You’ll partner closely with Reclaim’s Head of Marketing to craft a cohesive narrative across the funnel, drive measurable results through experimentation, and evolve our messaging to resonate with new markets and personas.
We’re looking for someone with deep B2B SaaS experience who’s comfortable owning end-to-end content development — from conversion-optimized landing pages to compelling onboarding emails to sales collateral — and who can distill complex ideas into language that inspires action.
If you’re energized by crafting stories that convert, passionate about AI and productivity, and ready to shape the voice of a beloved product, we’d love to meet you.
Responsibilities
Own & execute the website content strategy: Lead copy development and strategic updates across the Reclaim website. Continually refine messaging to emphasize product value, simplify complex features, and speak directly to user pain points. Run A/B tests and collaborate on UX/design to drive continuous improvements in conversion rate (CRO).
Lead SEO & content performance strategy: Define and manage the SEO website strategy for Reclaim, identifying high-potential keywords, content gaps, and on-page optimization opportunities to improve visibility across both traditional and AI-powered search experiences (GEO).
Develop high-converting landing pages: Craft targeted messaging for paid media landing pages tailored to specific audience segments, channels, and campaign goals. Collaborate with design and product marketing teams to test layout, copy, and calls-to-action.
Manage lifecycle email content: Own and evolve evergreen email programs across the entire customer journey — including onboarding, activation, retention, and monetization. Apply rigorous testing, segmentation, and analytics to continually increase engagement and user retention.
Drive go-to-market content for launches & campaigns: Develop integrated content strategies for new product launches and promotional campaigns — spanning email, web, in-app, push notifications, and press release copy.
Monitor performance & market trends: Analyze web, SEO, and email performance weekly to identify optimization opportunities. Conduct regular competitive research to inform messaging strategy and stay ahead of industry trends.
Support sales & customer-facing teams: Partner with sales, product marketing, and design teams to create pitch decks, one-pagers, and other enablement content that helps communicate value to enterprise prospects and customers.
Requirements
6+ years of B2B SaaS content strategy experience: You’ve led full-funnel content strategy at scale, with a strong portfolio that demonstrates business impact, clarity of voice, and sharp narrative instincts.
Proven success driving CRO for high-traffic websites: You’ve owned website content for products with 250K+ visitors/month, and can show measurable outcomes from your optimizations and A/B tests.
Email lifecycle expertise across 250K+ MAUs: You’ve built and managed high-performing email campaigns for large user bases, with a keen understanding of lifecycle journey mapping and messaging experimentation.
SEO & GEO (generative engine optimization) fluency: You have deep knowledge and stay current with evolving search trends — both on traditional platforms and AI assistants — and know how to build content that gets discovered.
A creative, analytical writer: You’re a master of turning complex features into crisp, compelling copy. You understand tone, brand voice, and how to craft messages that resonate and convert.
AI-literate & tech-savvy: You use AI tools to accelerate and enhance your content work, can quickly adapt to new platforms, and have experience with Webflow CMS and HubSpot (or equivalent marketing platforms).
Highly collaborative & self-directed: You’re comfortable leading content initiatives independently while working cross-functionally across product, marketing, design, and sales, with the ability to influence stakeholders to create understanding and enable effective decision-making.
Preferred Qualifications
Experience developing enterprise sales enablement content.
Background in supporting complex go-to-market motions for AI or productivity software.
Ability to thrive in fast-paced environments with excellent time management skills, have the ability to quickly pivot to new opportunities, and can manage multiple campaigns simultaneously.
Background and domain knowledge in productivity, collaboration, or AI-powered SaaS products and can quickly understand the nuances of complex, technical products and communicate them to a non-technical audience.
Experience optimizing conversion flows beyond content, and have worked closely with designers, CRO experts, or product teams to optimize the full user journey — including page layout, CTAs, UX copy, and signup flows.
Compensation
Canada Pay Range
$138,600—$187,500 CAD
About the job
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Senior Content Strategist
Role Description
Join the Reclaim.ai marketing team at Dropbox as our Senior Content Strategist, where you’ll take the lead in shaping a high-performance content strategy across our website, SEO, email, and lifecycle marketing programs — helping hundreds of thousands of users reclaim time for what matters most.
This is a hands-on, high-impact role for a seasoned content leader with a proven record of success, who thrives at the intersection of creative storytelling, user psychology, and performance-driven marketing. You’ll partner closely with Reclaim’s Head of Marketing to craft a cohesive narrative across the funnel, drive measurable results through experimentation, and evolve our messaging to resonate with new markets and personas.
We’re looking for someone with deep B2B SaaS experience who’s comfortable owning end-to-end content development — from conversion-optimized landing pages to compelling onboarding emails to sales collateral — and who can distill complex ideas into language that inspires action.
If you’re energized by crafting stories that convert, passionate about AI and productivity, and ready to shape the voice of a beloved product, we’d love to meet you.
Responsibilities
Own & execute the website content strategy: Lead copy development and strategic updates across the Reclaim website. Continually refine messaging to emphasize product value, simplify complex features, and speak directly to user pain points. Run A/B tests and collaborate on UX/design to drive continuous improvements in conversion rate (CRO).
Lead SEO & content performance strategy: Define and manage the SEO website strategy for Reclaim, identifying high-potential keywords, content gaps, and on-page optimization opportunities to improve visibility across both traditional and AI-powered search experiences (GEO).
Develop high-converting landing pages: Craft targeted messaging for paid media landing pages tailored to specific audience segments, channels, and campaign goals. Collaborate with design and product marketing teams to test layout, copy, and calls-to-action.
Manage lifecycle email content: Own and evolve evergreen email programs across the entire customer journey — including onboarding, activation, retention, and monetization. Apply rigorous testing, segmentation, and analytics to continually increase engagement and user retention.
Drive go-to-market content for launches & campaigns: Develop integrated content strategies for new product launches and promotional campaigns — spanning email, web, in-app, push notifications, and press release copy.
Monitor performance & market trends: Analyze web, SEO, and email performance weekly to identify optimization opportunities. Conduct regular competitive research to inform messaging strategy and stay ahead of industry trends.
Support sales & customer-facing teams: Partner with sales, product marketing, and design teams to create pitch decks, one-pagers, and other enablement content that helps communicate value to enterprise prospects and customers.
Requirements
6+ years of B2B SaaS content strategy experience: You’ve led full-funnel content strategy at scale, with a strong portfolio that demonstrates business impact, clarity of voice, and sharp narrative instincts.
Proven success driving CRO for high-traffic websites: You’ve owned website content for products with 250K+ visitors/month, and can show measurable outcomes from your optimizations and A/B tests.
Email lifecycle expertise across 250K+ MAUs: You’ve built and managed high-performing email campaigns for large user bases, with a keen understanding of lifecycle journey mapping and messaging experimentation.
SEO & GEO (generative engine optimization) fluency: You have deep knowledge and stay current with evolving search trends — both on traditional platforms and AI assistants — and know how to build content that gets discovered.
A creative, analytical writer: You’re a master of turning complex features into crisp, compelling copy. You understand tone, brand voice, and how to craft messages that resonate and convert.
AI-literate & tech-savvy: You use AI tools to accelerate and enhance your content work, can quickly adapt to new platforms, and have experience with Webflow CMS and HubSpot (or equivalent marketing platforms).
Highly collaborative & self-directed: You’re comfortable leading content initiatives independently while working cross-functionally across product, marketing, design, and sales, with the ability to influence stakeholders to create understanding and enable effective decision-making.
Preferred Qualifications
Experience developing enterprise sales enablement content.
Background in supporting complex go-to-market motions for AI or productivity software.
Ability to thrive in fast-paced environments with excellent time management skills, have the ability to quickly pivot to new opportunities, and can manage multiple campaigns simultaneously.
Background and domain knowledge in productivity, collaboration, or AI-powered SaaS products and can quickly understand the nuances of complex, technical products and communicate them to a non-technical audience.
Experience optimizing conversion flows beyond content, and have worked closely with designers, CRO experts, or product teams to optimize the full user journey — including page layout, CTAs, UX copy, and signup flows.
Compensation
Canada Pay Range
$138,600—$187,500 CAD