Senior Content Specialist
Involved in leading, managing, planning, producing, implementing, and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels. Must include functional areas consisting of technical writing, public relations, and/or marketing communications.
Develop and drive the highest-risk, highest-opportunity marketing communication strategies, working with partners across multiple business operations as necessary to achieve stated objectives Initiate business opportunities and manage major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance Serve as marketing communications program owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy Collaborate with internal/external business partners to ensure communications program positioning/promotion is aligned and effective Often manage agency resources or strategic partner teams; marshal the resources required for success Work closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share, and brand objectives Serve as a central resource for brand-related information and coordinate with business partners in creating and deploying brand-building communication programs; educate business partners on brand-related issues and opportunities Serve as a mentor and SME to other communication managers and market managers, and demonstrate the department's best practices in all areas of marketing communications Provide oversight and direction to the team to ensure strategic alignment, priorities, processes, and timelines are met Develop and maintain innovative processes and workflows that drive operational efficiency and excellence, and increase ROI on communication tools, vendors, and systems; manage applicable budget May lead functional teams and/or projects; receive requests for communication resources, assess resource availability, and assign resources to projects Job Specifications Typically has the following skills or abilities: Bachelor's Degree in Marketing, Communications, or related experience Six years of experience in related communications work for a variety of mediums and customizing content to targeted audiences Six or more years of demonstrated experience with program management and leadership skills, including the ability to recommend strategic direction and influence communication Skill to effectively use a variety of communication mediums and customize content for targeted audiences Ability to use creative ideas to research, present, and recommend community involvement proposals Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change Superior analytical and problem-solving skills Proven advanced presentation skills Strong writing, editing, communication, presentation, organization, and planning skills. Ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload Regularly exercise discretion and independent judgment in the performance of job duties Ability to work with individuals from all levels of the organization Proficient in word processing and desktop publishing applications
#LI-VISIONCARE
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $84,000.00 - $141,750.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
About the job
Apply for this position
Senior Content Specialist
Involved in leading, managing, planning, producing, implementing, and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels. Must include functional areas consisting of technical writing, public relations, and/or marketing communications.
Develop and drive the highest-risk, highest-opportunity marketing communication strategies, working with partners across multiple business operations as necessary to achieve stated objectives Initiate business opportunities and manage major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance Serve as marketing communications program owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy Collaborate with internal/external business partners to ensure communications program positioning/promotion is aligned and effective Often manage agency resources or strategic partner teams; marshal the resources required for success Work closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share, and brand objectives Serve as a central resource for brand-related information and coordinate with business partners in creating and deploying brand-building communication programs; educate business partners on brand-related issues and opportunities Serve as a mentor and SME to other communication managers and market managers, and demonstrate the department's best practices in all areas of marketing communications Provide oversight and direction to the team to ensure strategic alignment, priorities, processes, and timelines are met Develop and maintain innovative processes and workflows that drive operational efficiency and excellence, and increase ROI on communication tools, vendors, and systems; manage applicable budget May lead functional teams and/or projects; receive requests for communication resources, assess resource availability, and assign resources to projects Job Specifications Typically has the following skills or abilities: Bachelor's Degree in Marketing, Communications, or related experience Six years of experience in related communications work for a variety of mediums and customizing content to targeted audiences Six or more years of demonstrated experience with program management and leadership skills, including the ability to recommend strategic direction and influence communication Skill to effectively use a variety of communication mediums and customize content for targeted audiences Ability to use creative ideas to research, present, and recommend community involvement proposals Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change Superior analytical and problem-solving skills Proven advanced presentation skills Strong writing, editing, communication, presentation, organization, and planning skills. Ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload Regularly exercise discretion and independent judgment in the performance of job duties Ability to work with individuals from all levels of the organization Proficient in word processing and desktop publishing applications
#LI-VISIONCARE
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $84,000.00 - $141,750.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.