Senior Brand Marketer
In 2018, IHOP flipped its name to IHOb and had the internet arguing about pancakes versus burgers for weeks. In 2021, Liquid Death turned canned water into a cultural juggernaut by selling stunts and shock value as much as hydration. In 2023, Barbie turned a single movie into a summer-long takeover that painted the entire world pink. These weren’t just campaigns—they were cultural earthquakes that made brands impossible to ignore.
Mercury believes banking* deserves that same kind of cultural electricity. We’re not here to play it safe—we’re here to create moments so bold and resonant that people can’t stop talking about them. If you’re the kind of person who knows how to spark movements, not just ads, you might be the Senior Brand Marketer we’re looking for.
This role is responsible for increasing awareness of Mercury through bold, culturally resonant activations and campaigns that reach mass audiences. You’ll craft brand strategy, architect creative campaigns, and measure the brand lift and awareness they drive.
The right person thrives on generating big ideas, leading dynamic brainstorms, and directing internal and agency teams to deliver truly unique creative work. You’ve run campaigns that people talked about—not just because of what was said, but how it was said. You understand that banking is a trust category, but you also know that trust is built not by being boring, but by creating work that feels high-quality, authentic, and actually different.
*Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.
If this sounds like you…
A big thinker who is always being told your ideas are wildly unique.
Enjoys the challenge of figuring out how to make the seemingly impossible possible.
Able to balance an obsession with strategy and clarity with a bias for action.
A tastemaker.
Then read on.
In this role, you will:
Leverage insights to develop and evolve Mercury’s brand strategy in partnership with the Director of Brand Marketing.
Architect integrated brand campaigns and cultural activations that drive mass awareness.
Lead and facilitate effective creative brainstorms that generate original, high-potential ideas.
Partner with and direct internal teams alongside external creative, media, and experiential agencies to bring campaigns to life—leveraging your network of top-tier agency partners when appropriate.
Translate Mercury’s brand values and vision into activations that feel unmistakably ours.
Push creative boundaries while reinforcing Mercury’s reputation for quality and sophistication.
Measure impact through brand lift, aided awareness, consideration, and cultural relevance.
You have:
7–10 years of experience in brand marketing, with a proven track record of launching breakthrough campaigns.
A strong background in both brand strategy and creative campaign development.
Experience leading agencies and creative partners, ideally with a roster of high-quality relationships you’ve worked with before.
Comfort navigating ambiguity and pushing for unconventional ideas that stand out.
Ability to measure and articulate the brand impact of campaigns (awareness, consideration, trust).
A restless curiosity about culture, media, and how to connect with entrepreneurs in fresh ways.
Excellent communication and leadership skills—you know how to inspire teams internally and externally.
The total rewards package at Mercury includes base salary, equity, and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $187,700 - $234,600
US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $168,900 - $211,100
Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.
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About the job
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Senior Brand Marketer
In 2018, IHOP flipped its name to IHOb and had the internet arguing about pancakes versus burgers for weeks. In 2021, Liquid Death turned canned water into a cultural juggernaut by selling stunts and shock value as much as hydration. In 2023, Barbie turned a single movie into a summer-long takeover that painted the entire world pink. These weren’t just campaigns—they were cultural earthquakes that made brands impossible to ignore.
Mercury believes banking* deserves that same kind of cultural electricity. We’re not here to play it safe—we’re here to create moments so bold and resonant that people can’t stop talking about them. If you’re the kind of person who knows how to spark movements, not just ads, you might be the Senior Brand Marketer we’re looking for.
This role is responsible for increasing awareness of Mercury through bold, culturally resonant activations and campaigns that reach mass audiences. You’ll craft brand strategy, architect creative campaigns, and measure the brand lift and awareness they drive.
The right person thrives on generating big ideas, leading dynamic brainstorms, and directing internal and agency teams to deliver truly unique creative work. You’ve run campaigns that people talked about—not just because of what was said, but how it was said. You understand that banking is a trust category, but you also know that trust is built not by being boring, but by creating work that feels high-quality, authentic, and actually different.
*Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.
If this sounds like you…
A big thinker who is always being told your ideas are wildly unique.
Enjoys the challenge of figuring out how to make the seemingly impossible possible.
Able to balance an obsession with strategy and clarity with a bias for action.
A tastemaker.
Then read on.
In this role, you will:
Leverage insights to develop and evolve Mercury’s brand strategy in partnership with the Director of Brand Marketing.
Architect integrated brand campaigns and cultural activations that drive mass awareness.
Lead and facilitate effective creative brainstorms that generate original, high-potential ideas.
Partner with and direct internal teams alongside external creative, media, and experiential agencies to bring campaigns to life—leveraging your network of top-tier agency partners when appropriate.
Translate Mercury’s brand values and vision into activations that feel unmistakably ours.
Push creative boundaries while reinforcing Mercury’s reputation for quality and sophistication.
Measure impact through brand lift, aided awareness, consideration, and cultural relevance.
You have:
7–10 years of experience in brand marketing, with a proven track record of launching breakthrough campaigns.
A strong background in both brand strategy and creative campaign development.
Experience leading agencies and creative partners, ideally with a roster of high-quality relationships you’ve worked with before.
Comfort navigating ambiguity and pushing for unconventional ideas that stand out.
Ability to measure and articulate the brand impact of campaigns (awareness, consideration, trust).
A restless curiosity about culture, media, and how to connect with entrepreneurs in fresh ways.
Excellent communication and leadership skills—you know how to inspire teams internally and externally.
The total rewards package at Mercury includes base salary, equity, and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $187,700 - $234,600
US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $168,900 - $211,100
Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.
#LI-SK1