Senior Associate - Retention Marketing
About You
We are seeking a motivated and detail-oriented Senior Associate, Retention Marketing to join our team. This role focuses on driving customer retention through effective paid media campaigns, creative production management, and cross-channel collaboration. The ideal candidate will excel in campaign execution, performance analysis, and process coordination while working closely with cross-functional teams to ensure the success of our retention marketing initiatives.
Responsibilities:
Build detailed campaign briefs to guide strategy and execution.
Serve as the key liaison between the Paid Media team and the Creative team to ensure timely and efficient campaign launches.
Partner with the Paid Social team to execute retention paid ads, ensuring proper documentation, QA, and optimization once ads are live
Monitor daily channel performance and maintain reports from platform data, including ad efficiency, cancellation offers, promotions, and campaign performance metrics.
Monitor performance and produce detailed reports on cancellation flow metrics.
Own the creative brief process from documentation to collaboration with the Creative team for asset creation.
Manage the production of site assets, paid media, and mailer creatives for retention campaigns, including reactivations, upgrades, and cross-sells.
Maintain, design, and build efficient cancellation deflection flows.
Collaborate with the CRM team to plan and execute cross-channel campaigns.
Support retention roadmap planning and ideation efforts.
Document and archive channel campaigns to create a repository for historical reference and future campaign development.
Assist in creating and executing a robust testing plan to enhance campaign effectiveness and scalability.
Requirements:
3-5 years of experience in paid media marketing, retention strategies, or related fields within an eCommerce company.
Strong ability to build and manage creative briefs and collaborate with cross-functional teams.
Proficient in analyzing platform data and translating it into actionable insights.
Excellent organizational skills, with a knack for managing multiple projects simultaneously.
Familiarity with email, SMS, and paid social platforms is a plus.
Strong analytical mindset with attention to detail.
Experience with reporting and web analytics tools
Analytical mindset and creative thinker – comfortable looking performance against core KPIs and assisting with optimizations accordingly
Highly organized with experience in successfully managing day-to-day operations
Comfortable working collaboratively with brand, creative, and external agency partners
Strong communication skills, both oral and written
Ability to pivot and adjust to changes to support business goals
Proven track record of achieving KPIs
Eager to learn and #KeepGrowing
Nice to Haves:
Experience working in Meta and a cancellation deflection tool
Experience in subscription services, health and wellness, and eCommerce space
Experience in an agency or start-up company is a plus
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$85,000—$95,000 USD
About the job
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Senior Associate - Retention Marketing
About You
We are seeking a motivated and detail-oriented Senior Associate, Retention Marketing to join our team. This role focuses on driving customer retention through effective paid media campaigns, creative production management, and cross-channel collaboration. The ideal candidate will excel in campaign execution, performance analysis, and process coordination while working closely with cross-functional teams to ensure the success of our retention marketing initiatives.
Responsibilities:
Build detailed campaign briefs to guide strategy and execution.
Serve as the key liaison between the Paid Media team and the Creative team to ensure timely and efficient campaign launches.
Partner with the Paid Social team to execute retention paid ads, ensuring proper documentation, QA, and optimization once ads are live
Monitor daily channel performance and maintain reports from platform data, including ad efficiency, cancellation offers, promotions, and campaign performance metrics.
Monitor performance and produce detailed reports on cancellation flow metrics.
Own the creative brief process from documentation to collaboration with the Creative team for asset creation.
Manage the production of site assets, paid media, and mailer creatives for retention campaigns, including reactivations, upgrades, and cross-sells.
Maintain, design, and build efficient cancellation deflection flows.
Collaborate with the CRM team to plan and execute cross-channel campaigns.
Support retention roadmap planning and ideation efforts.
Document and archive channel campaigns to create a repository for historical reference and future campaign development.
Assist in creating and executing a robust testing plan to enhance campaign effectiveness and scalability.
Requirements:
3-5 years of experience in paid media marketing, retention strategies, or related fields within an eCommerce company.
Strong ability to build and manage creative briefs and collaborate with cross-functional teams.
Proficient in analyzing platform data and translating it into actionable insights.
Excellent organizational skills, with a knack for managing multiple projects simultaneously.
Familiarity with email, SMS, and paid social platforms is a plus.
Strong analytical mindset with attention to detail.
Experience with reporting and web analytics tools
Analytical mindset and creative thinker – comfortable looking performance against core KPIs and assisting with optimizations accordingly
Highly organized with experience in successfully managing day-to-day operations
Comfortable working collaboratively with brand, creative, and external agency partners
Strong communication skills, both oral and written
Ability to pivot and adjust to changes to support business goals
Proven track record of achieving KPIs
Eager to learn and #KeepGrowing
Nice to Haves:
Experience working in Meta and a cancellation deflection tool
Experience in subscription services, health and wellness, and eCommerce space
Experience in an agency or start-up company is a plus
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$85,000—$95,000 USD