Programmatic Trader

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  

Job Description

WHAT DOES A PROGRAMMATIC TRADER DO?

The Programmatic Trader will join our in-House programmatic team, which is within the media team. We are seeking a results-driven and detail-oriented individual who has prior experience launching, managing and optimizing campaigns using demand-side platforms to deliver positive outcomes for our clients. This person enjoys working within various platforms day-to-day and the nitty gritty details that make up a programmatic campaign. The trader must be numbers-oriented, analytical, an excel-guru and a self-starter. This person will also work with other internal teams such as Media Planning and Analytics to analyze, understand and implement campaign requirements and optimizations.

The Programmatic Trader's primary role is to operate in-platform, executing campaigns that have been planned in partnership with the Programmatic Supervisor or other Programmatic leader. The Programmatic Trader is responsible for executing, managing and optimizing that work through the project lifecycle with varying input from the senior programmatic team.

Prior experience must include working within a DSP in a self-service manner for a minimum of one year.

RESPONSIBILITIES INCLUDE:

• The primary responsibility of the Programmatic Trader is the effective management and optimization of the live programmatic campaigns

• Meeting client objectives while implementing and managing programmatic campaigns within agency trading desk

• Monitoring and analyzing campaign expectations on performance, brand safety and viewability, to ensure the proper/agreed upon standards are met

• Managing campaign calendar, assets, screenshots, billing tracker, all pre/post launch processes

• Data analysis and optimization; keep optimization log and date of all optimizations made

• Providing performance snapshots and pacing on a weekly basis

• Contributing to analytics reporting with optimizations made, additional insights and the context of those insights

• Having the ability to identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems

• Maintaining strong vendor and cross-agency partner relationships

• Demonstrating confidence and actively participate in internal and external meetings

• Being a strong contributor to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations

• Contributing to proposals, providing guidance on launch docs

• Being able to identify new opportunities for media that don't already exist

• Is able to stay abreast of new and emerging technologies, trends and practices/consistently meeting with vendors

• Is proactive with suggestions to improve the media/programmatic process

Qualifications

WHAT ARE WE LOOKING FOR?

• 1-3 years of experience in this field is preferred

• Deep understanding of relationship between DSP and other platforms (including ad server)

• Proficient in demand-side platforms

  • Able to properly set up all components of a campaign with DSP

  • Budget management

  • Campaign optimization

  • Understand creative testing and implementation/ rotation

  • Data analysis

• Proficient in data platforms or working with data vendors

• Proficient in 3rd party verification tools (i.e. DoubleVerify, IAS, other)

• Proficient in Microsoft Office properties for day-to-day operational projects and client presentations

• Strong Excel skills (including pivot tables, formulas, etc.)

• Ability to communicate/propose optimization recommendations with data-driven support

• Identify trends in data to drive optimization

• Communicate optimizations and shifts in media investments to meet campaign success goals; storytelling

• Is a good collaborator – able to connect regularly with the larger media team on monthly dashboard and insights; collaboration with analytics, planning, etc. also may be necessary

• Lead executional calls with multiple parties involved (i.e. kick off calls)

• Identify issues; know when to escalate

• Ability to troubleshoot effectively

Additional Information

Patient Minded I act with the patient’s best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and hold myself accountable.

Embrace Diversity I create an environment of awareness and respect.

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters I speak up to create transparent, thoughtful, and timely dialogue.

Always Innovate I am bold and creative in everything I do.

All your information will be kept confidential according to EEO guidelines.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $56,000 to $84,000 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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