Product Marketing Manager

The Opportunity

Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer - a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space.

Important note: Annual Contract Full-time (1 year, potential renewal)

What You Will Do

• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.

• Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).

• Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.

• Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.

• Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand. 

• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.

• Drive market analysis, competitor research, customer personal development, and value proposition creation.

• Develop training materials for customer-facing teams and educate on product messaging and positioning.

• Outline and lead product marketing activities for product launches.

• Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.

• Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.

• Lead company research projects for thought leadership content and insights.

What You Will Bring

• 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.

• Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).

• Experience in SaaS or B2B startups is a huge plus.

• Proven experience developing compelling product narratives.

• Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.

• Experience in prioritizing projects and opportunities in a fast-paced, growing environment.

• Strong written communication and presentation skills.

• Firm grasp of ways to develop strategic product marketing campaigns.

• Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.

Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway and give us both the chance to find out!

What We Offer

• Competitive compensation

• 100% Work from Home

Compensation: $90,000 to $100,000 CAD per year

Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.