Product Marketing Manager - Sounds & Growth

JOB TITLE: Product Marketing Manager - Sounds and Growth LOCATION: Remote

WHAT YOU’LL DO:

• Develop and Execute Go-To-Market Strategies: Lead GTM planning for Splice Sounds. Ensure product launches, feature updates, and marketing campaigns are aligned with business goals and growth. 

• Drive Growth & Adoption: Partner with Product Management to identify and execute initiatives to increase subscriber acquisition, retention, and engagement, including experimentation with pricing, packaging, and promotions.

• Define and Refine Positioning & Messaging: Author compelling narratives for Splice Sounds that differentiate the product, resonate with music creators, and reinforce Splice’s leadership in the music creation space.

• Deeply Understand the Customer: Initiate and leverage research to gain insights into music creators, ensuring marketing strategies align with their needs and workflows.

• Collaborate Cross-Functionally: Partner closely with Product, Marketing, Data and CX teams to align messaging, optimize campaigns, and drive business impact.

• Measure & Optimize Performance: Forecast, monitor and analyze marketing effectiveness using data-driven insights, refining strategies to maximize impact and ROI.

• Champion Innovation in Music Creation: Stay on top of trends in music production, AI-powered tools, and creator workflows to position Splice Sounds at the forefront of the industry.

JOB REQUIREMENTS:

• 3-5 years of Product Marketing experience including

  • Defining go-to-market strategy, and executing campaigns

  • Leveraging data-driven insights to make decisions

  • Capturing and using customer insights

  • Crafting messaging & positioning that resonates

  • Cross-functional collaboration

• Music/creative industry experience

NICE TO HAVES:

• Subscription & Pricing strategy: Experience with measuring and optimizing subscription business performance

• Music Production Experience: Hands-on knowledge of DAWs and music creation workflows

• Performance Marketing: Understanding of paid acquisition and funnel optimization

• Community & Influencer Marketing: Experience engaging creator communities

• Partner Communication: Co-ordinating strategic relationships with external partners

SPLICE BENEFITS: 

• Compensation & Equity: Competitive pay with annual reviews and equity opportunities.

• Time Off: Unlimited PTO to recharge and thrive.

• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.

• Retirement Savings: 401(k) plan with immediate vesting and company match.

• Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.

• Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.

• Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.

• Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.

The national pay range for this role is $117,500 - $130,000. Individual compensation will be commensurate with the candidate's experience.