Product Marketing Manager
About the role
At Bitrise, we’re improving how mobile products are developed and deployed for thousands of customers around the world.
We’re looking for a highly strategic Product Marketing Manager to build, drive, and iterate on our Go-to-Market processes, strategies, and execution for products within our Mobile DevOps Platform. You will work cross-functionally with Product, Marketing, Sales, and Customer Success to create and evolve compelling and descriptive ICPs, personas, positioning, messaging and sales enablement materials that create demand and adoption across the customer lifecycle.
Please note that we’re a remote-first company offering the flexibility to work remotely within the country advertised.
As a Product Marketing Manager at Bitrise you will
Contribute to the product marketing strategy alongside the Senior PMM and the Head of PMM.
Conduct desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases.
Define and iterate the product positioning and value proposition for key products within our Mobile DevOps Platform.
Influence the product roadmap according to market and customer research findings to find and maintain product-market fit.
Own the product story and sales narrative, expressed through product messaging, which translates highly technical functionality into accessible and appealing value tailored to the different customer segments.
Harness market, customer and product expertise to create effective sales enablement collateral that empowers Sales and Customer Success to convert leads into happy customers.
Create and own the product’s Go-To-Market plan, working cross-functionally with Marketing, Product, Sales, Customer Success and Support
Track, analyze and report on product adoption and marketing campaign performance.
Represent the product and company at remote and in-person (where appropriate) industry events.
A bit about you
You are the ideal candidate if you have
Have 3+ years of experience in tech-heavy B2B SaaS.
Have demonstrable value and outcome-driven product marketing experience.
Know how to market complex products to a developer audience.
Have proven experience taking new products and features to market and an understanding of the appropriate marketing strategies and channels at different stages of the product life cycle.
Have excellent written, verbal and presentation skills with customers and internal stakeholders, from senior leadership to individual contributors.
Have team player abilities with strong interpersonal and collaboration skills.
Have strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.
Are able to easily manipulate and analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns.
Have the ability to work on multiple projects simultaneously in an agile, fast-paced environment.
What would really knock our socks off
A technical role in the past or a technical background
Experience with pricing
Developer marketing experience
Experience with Bitrise or DevOps or mobile tools and processes
A creative flair and aptitude to create and deliver engaging, convincing presentations
Basic image and video editing
What we offer
The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
The security of working in a financially stable, growing company with an ever-expanding global customer base
A competitive stock options package
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb, Reddit and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Current customers include fortune 500 companies like Virgin or SIXT, and rapidly scaling unicorns like Wise, Mozilla and Get Your Guide. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
About the job
Apply for this position
Product Marketing Manager
About the role
At Bitrise, we’re improving how mobile products are developed and deployed for thousands of customers around the world.
We’re looking for a highly strategic Product Marketing Manager to build, drive, and iterate on our Go-to-Market processes, strategies, and execution for products within our Mobile DevOps Platform. You will work cross-functionally with Product, Marketing, Sales, and Customer Success to create and evolve compelling and descriptive ICPs, personas, positioning, messaging and sales enablement materials that create demand and adoption across the customer lifecycle.
Please note that we’re a remote-first company offering the flexibility to work remotely within the country advertised.
As a Product Marketing Manager at Bitrise you will
Contribute to the product marketing strategy alongside the Senior PMM and the Head of PMM.
Conduct desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases.
Define and iterate the product positioning and value proposition for key products within our Mobile DevOps Platform.
Influence the product roadmap according to market and customer research findings to find and maintain product-market fit.
Own the product story and sales narrative, expressed through product messaging, which translates highly technical functionality into accessible and appealing value tailored to the different customer segments.
Harness market, customer and product expertise to create effective sales enablement collateral that empowers Sales and Customer Success to convert leads into happy customers.
Create and own the product’s Go-To-Market plan, working cross-functionally with Marketing, Product, Sales, Customer Success and Support
Track, analyze and report on product adoption and marketing campaign performance.
Represent the product and company at remote and in-person (where appropriate) industry events.
A bit about you
You are the ideal candidate if you have
Have 3+ years of experience in tech-heavy B2B SaaS.
Have demonstrable value and outcome-driven product marketing experience.
Know how to market complex products to a developer audience.
Have proven experience taking new products and features to market and an understanding of the appropriate marketing strategies and channels at different stages of the product life cycle.
Have excellent written, verbal and presentation skills with customers and internal stakeholders, from senior leadership to individual contributors.
Have team player abilities with strong interpersonal and collaboration skills.
Have strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.
Are able to easily manipulate and analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns.
Have the ability to work on multiple projects simultaneously in an agile, fast-paced environment.
What would really knock our socks off
A technical role in the past or a technical background
Experience with pricing
Developer marketing experience
Experience with Bitrise or DevOps or mobile tools and processes
A creative flair and aptitude to create and deliver engaging, convincing presentations
Basic image and video editing
What we offer
The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
The security of working in a financially stable, growing company with an ever-expanding global customer base
A competitive stock options package
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb, Reddit and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Current customers include fortune 500 companies like Virgin or SIXT, and rapidly scaling unicorns like Wise, Mozilla and Get Your Guide. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.