Product Marketing Lead - Consumer
ClassDojo's goal is to give every child on Earth an education they love.
We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.
What you’ll do:
We’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product. You’ll own how Plus is positioned, packaged, and bundled across the family journey, deepening its role as something families are proud to have and can’t imagine being without.
You’ll lead go-to-market strategy, feature launches, messaging, and lifecycle campaigns that drive trial starts, engagement, and retention. This is a high-visibility, high-impact role that requires cross-functional leadership and deep empathy for families.
Responsibilities
Owning end-to-end product marketing for our subscription product: audience insight, messaging, positioning, packaging, bundling, and go-to-market strategy
Helping families understand and act on the value of Plus through clear storytelling and thoughtful execution across in-app, email, and web
Leading feature adoption campaigns that feel intuitive, valuable, and exciting to families
Running structured experiments to refine how we frame, package, price and grow Plus, turning insights into meaningful business outcomes
Driving growth through lifecycle marketing by converting at key moments and deepening adoption of premium features over time
Collaborating with Product, Design, Data, and Comms to align teams around the highest-impact opportunities
Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most
You'll be a match if:
8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetization
You’ve led positioning and go-to-market strategy across multiple tiers or customer segments
You’ve driven growth with freemium or tiered pricing models, including feature packaging and bundling, at a scaled, product-led consumer brand
You’ve successfully marketed freemium and tiered pricing models, with a focus on strategic feature packaging, pricing, bundling, and conversion to paid
You’ve launched products or features that drove meaningful lifts in conversion, activation, or adoption
You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue
You’ve built high-performing campaigns across owned surfaces (in-app, email, web), without relying on paid media
You’ve worked in close collaboration with Product, Design, and Data
You thrive in ambiguity and move with urgency, structure, and clarity
Bonus:
Experience with marketplace or multi-audience products
Time spent in both early-stage startups and at-scale consumer companies (+1M users)
Background launching products within larger platforms or ecosystems
[1] Some more context:
(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)
Click here if you're interested in learning more about what we've been up to.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.
ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):
CA, WA, NY, NJ, CT states: $200,000 - $235,000 (USD) All other states in the US: $170,000 - $200,000 (USD)
#LI-Remote
About the job
Apply for this position
Product Marketing Lead - Consumer
ClassDojo's goal is to give every child on Earth an education they love.
We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.
What you’ll do:
We’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product. You’ll own how Plus is positioned, packaged, and bundled across the family journey, deepening its role as something families are proud to have and can’t imagine being without.
You’ll lead go-to-market strategy, feature launches, messaging, and lifecycle campaigns that drive trial starts, engagement, and retention. This is a high-visibility, high-impact role that requires cross-functional leadership and deep empathy for families.
Responsibilities
Owning end-to-end product marketing for our subscription product: audience insight, messaging, positioning, packaging, bundling, and go-to-market strategy
Helping families understand and act on the value of Plus through clear storytelling and thoughtful execution across in-app, email, and web
Leading feature adoption campaigns that feel intuitive, valuable, and exciting to families
Running structured experiments to refine how we frame, package, price and grow Plus, turning insights into meaningful business outcomes
Driving growth through lifecycle marketing by converting at key moments and deepening adoption of premium features over time
Collaborating with Product, Design, Data, and Comms to align teams around the highest-impact opportunities
Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most
You'll be a match if:
8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetization
You’ve led positioning and go-to-market strategy across multiple tiers or customer segments
You’ve driven growth with freemium or tiered pricing models, including feature packaging and bundling, at a scaled, product-led consumer brand
You’ve successfully marketed freemium and tiered pricing models, with a focus on strategic feature packaging, pricing, bundling, and conversion to paid
You’ve launched products or features that drove meaningful lifts in conversion, activation, or adoption
You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue
You’ve built high-performing campaigns across owned surfaces (in-app, email, web), without relying on paid media
You’ve worked in close collaboration with Product, Design, and Data
You thrive in ambiguity and move with urgency, structure, and clarity
Bonus:
Experience with marketplace or multi-audience products
Time spent in both early-stage startups and at-scale consumer companies (+1M users)
Background launching products within larger platforms or ecosystems
[1] Some more context:
(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)
Click here if you're interested in learning more about what we've been up to.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.
ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):
CA, WA, NY, NJ, CT states: $200,000 - $235,000 (USD) All other states in the US: $170,000 - $200,000 (USD)
#LI-Remote