Product Manager - Programmatic SEO
Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
About the role
The Programmatic SEO (PSEO) Product Manager will lead product strategy and delivery for our programmatic SEO Insights Service – a system designed to drive scalable growth through automation, advanced insights, and experimentation. This includes shaping capabilities for large-scale content and page generation, discovery of high-value opportunities, and enabling global expansion at speed - across 40+ languages.
Lead programmatic SEO strategy and execution for some of Canva’s most important logged-out growth surfaces, ensuring these areas continue to scale sustainably and drive measurable impact.
Accelerate large-scale page launches and identify opportunities to expand into new high-value markets, topics, and content categories.
Scale and prioritise automation systems that power programmatic SEO, enabling smaller organic growth teams to achieve disproportionately large results.
Collaborate closely across functions including SEO, engineering, content, platform infrastructure, marketplace, and product surface teams to deliver aligned, high-quality outputs.
Advance AI-driven content workflows to improve efficiency, quality, and experimentation velocity in programmatic SEO.
Strengthen international growth capabilities by ensuring automation systems can support localisation and market-specific needs at scale.
You're probably a match if
You’re a Senior Product Manager with experience in infra, ML platforms, and with a strong systems-level thinking.
You have deep curiosity about experimentation, automation, and search trends.
You don’t need to be an SEO expert – we have that covered – but must know how to lead complex workflows across Machine Learning/Engineering/SEO/Content.
You are analytical and love diving into data (Bonus: familiarity with SEO tools and platforms)
You thrive on collaborating with cross-functional and international stakeholders
You have prior experience in process mapping and optimization
You have a persistent desire to leverage automation and machine learning to do things more efficiently
You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together with a diverse set of stakeholders from SEO to Design, Marketing and Engineering, to figure out how we can multiply the impact of every organic growth strategy across surfaces and end to end user funnels.
You consider yourself a strong all-rounder; data, research, strategy, product mock-ups - whatever it's, you can comfortably wear the hat
About the Product team
The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products that get us there.
Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, roadmapping, and prioritisation as our product grows. It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations.
About the Logged Out Experience group
The Logged Out Experience Group sits within Growth. Our mission is to empower every user in the world to discover Canva. We are responsible for organic acquisition and retention, and work collaboratively across the company to supercharge growth for our products and drive initial and cross product adoption. We’ve achieved great success with driving over 30M new active users in just the last year, but we are only getting started.
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Equity packages - we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Please note that interviews are conducted virtually.
Product Manager - Programmatic SEO
Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
About the role
The Programmatic SEO (PSEO) Product Manager will lead product strategy and delivery for our programmatic SEO Insights Service – a system designed to drive scalable growth through automation, advanced insights, and experimentation. This includes shaping capabilities for large-scale content and page generation, discovery of high-value opportunities, and enabling global expansion at speed - across 40+ languages.
Lead programmatic SEO strategy and execution for some of Canva’s most important logged-out growth surfaces, ensuring these areas continue to scale sustainably and drive measurable impact.
Accelerate large-scale page launches and identify opportunities to expand into new high-value markets, topics, and content categories.
Scale and prioritise automation systems that power programmatic SEO, enabling smaller organic growth teams to achieve disproportionately large results.
Collaborate closely across functions including SEO, engineering, content, platform infrastructure, marketplace, and product surface teams to deliver aligned, high-quality outputs.
Advance AI-driven content workflows to improve efficiency, quality, and experimentation velocity in programmatic SEO.
Strengthen international growth capabilities by ensuring automation systems can support localisation and market-specific needs at scale.
You're probably a match if
You’re a Senior Product Manager with experience in infra, ML platforms, and with a strong systems-level thinking.
You have deep curiosity about experimentation, automation, and search trends.
You don’t need to be an SEO expert – we have that covered – but must know how to lead complex workflows across Machine Learning/Engineering/SEO/Content.
You are analytical and love diving into data (Bonus: familiarity with SEO tools and platforms)
You thrive on collaborating with cross-functional and international stakeholders
You have prior experience in process mapping and optimization
You have a persistent desire to leverage automation and machine learning to do things more efficiently
You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together with a diverse set of stakeholders from SEO to Design, Marketing and Engineering, to figure out how we can multiply the impact of every organic growth strategy across surfaces and end to end user funnels.
You consider yourself a strong all-rounder; data, research, strategy, product mock-ups - whatever it's, you can comfortably wear the hat
About the Product team
The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products that get us there.
Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, roadmapping, and prioritisation as our product grows. It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations.
About the Logged Out Experience group
The Logged Out Experience Group sits within Growth. Our mission is to empower every user in the world to discover Canva. We are responsible for organic acquisition and retention, and work collaboratively across the company to supercharge growth for our products and drive initial and cross product adoption. We’ve achieved great success with driving over 30M new active users in just the last year, but we are only getting started.
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Equity packages - we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Please note that interviews are conducted virtually.