Product Growth Manager

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for a quarter of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive company culture. In 2023, Kueski was recognized as the top BNPL platform by Fintech Breakthrough and earned the title of one of Mexico's most ethical companies from AMITAI. Additionally, we ranked as one of the Best Companies for Female Talent by EFY.

Purpose

As a Product Growth Manager you’ll drive the growth and optimization of Kueski’s products through data analysis, experimentation, and strategic insights. This role collaborates with Product and Engineering on solutions that improve user experience while also designing strategies for sustainable business growth together with Risk, Collections, Data Science, Legal, Compliance, Marketing and Operations. The focus of this role is to increase user acquisition, retention, and revenue by identifying opportunities for improvement and implementing effective growth strategies.

Key Responsibilities

• Conduct data-driven analysis to identify opportunities to grow lending products

• Design, implement and track growth strategies looking for sustainable growth

• Collaborate with Risk and Finance departments to elaborate financial forecasts translating the global strategy into measurable drivers

• Elaborate cost-benefit analysis and evaluation of new opportunities to either increase growth or revenue

• Collaborate with cross-functional teams including product managers, engineers, and marketers to implement growth initiatives

• Design, coordinate, implement and track marketing campaigns, including communication and contact strategy, customer segmentation, cost-benefit analysis and tracking

• Responsible of the pricing of the products and features associated to them

• Translate ambiguous or complex ideas into clear, executable projects; communicate this as well as plans, objectives and performance measures and progress to all stakeholders

• Develop and maintain reports to track key performance indicators and communicate insights to stakeholders

• Stay updated on industry trends, best practices, and emerging technologies related to product growth and analytics

• Mentor and provide guidance to junior analysts or team members

• Continuously iterate and optimize growth strategies based on data-driven insights and feedback

• Act as a strategic advisor to senior leadership by providing actionable recommendations for business growth

Position Requirements

• At least 8+ years of experience in data analysis, product management, or related fields

• Exposure to working in a startup or fast-paced and agile development environment

• Technical knowledge to define complex solutions and translate them into scalable strategies that solve problems

• Solid financial acumen, ideally with experience in financial services

• Experience developing and executing growth and marketing strategies

• Understanding of business models and credit products

• Experience developing cost-benefit and LTV analysis. Also understanding of unit economics models

• Strong leadership skills

• An entrepreneurial, customer-focused product mindset 

• Ability to work with financial concepts and payment transactions

• Understanding of the customer life cycle in transactional financial products

• Ability to work in a fast-paced development environment with understanding of development concepts and Agile/Scrum processes

• Advanced and assertive oral and written communication skills, both in English and Spanish

• Structured problem solver and expert at prioritization

• Ability to collaborate effectively across different teams and disciplines using qualitative and quantitative methods to solve ambiguous problems

You’ll love working at Kueski because:

• We have a mission-driven culture focused on customer value, teamwork, humility,  and integrity. 

• Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition  is embedded in our company processes, systems, and practices. 

• We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success. 

• We´re committed to building an inclusive and diverse team and we know this leads to incredible work.

Kueski: Where talent excellence improves Mexican lives

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