Product Design Manager - Growth Experiences
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
The Lifecycle XD team delivers some of Netflix’s most impactful consumer product experiences. We innovate and optimize the global member lifecycle across all plans and offerings, from our acquisition surfaces like non-member pages and sign-up flows to member commerce experiences such as upsell and account sharing, across TV, web, and mobile platforms.
The Product Design Manager, Commerce (Growth Experiences) will lead a small team of senior/lead designers within the larger Lifecycle & Platform XD team to define the strategic and tactical approaches to help Netflix answer questions such as:
How do we ensure that the Member has selected the right plan for them?
How should we be thinking about offers? As we look at the non-Member to Member journey, what kinds of offers are most effective (attractive to customers, viable for business) and when is the optimal moment to present them?
What are the conditions that determine Member readiness for an upsell? What are the most effective ways to execute this within the user experience?
How do we effectively manage multiple users for a household account?
What levers are most impactful for driving Member retention?
Additionally, this role will partner with the Director, Lifecycle & Platform XD to explore the following areas:
How does design partner with cross-functional peers (product, engineering, insights, etc.) to balance delivery speed and customer impact?
How do we identify novel and distinctive opportunities that help create lifetimes of loyal Netflix fans?
What does the “North Star” look like for Commerce XD?
This designer will bring a sharp eye for craft, strong communication skills, product intuition, an entrepreneurial mindset and proven design leadership to join the Lifecycle & Platform XD team.
This is a remote-friendly role within the US, with required onsite meetings in Los Gatos, CA for meaningful collaboration and team bonding.
What You’ll Do
Lead and enable a team of seasoned product designers working across multiple domains, including authentication, account management, and trust experiences.
Partner closely with cross-functional leaders across Product Management, Engineering, Research, and Data Science to shape strategy, define goals, and deliver high-quality, scalable solutions.
Drive short-term execution and long-term vision for how members access and manage their Netflix accounts, working across web, mobile, and TV platforms.
Champion operational excellence in how the team ships and iterates — balancing high craft with speed and impact.
Influence and uphold a high craft bar with the team and deliver products rooted in consumer problems, business opportunities, and likability to launch.
The Must-Haves
10+ years of Product Design experience as an IC, with a preference for experience in taking products from zero to one and launching experimentations for consumer products with a 100M+ user scale.
4+ years as a people/team leader leading and coaching high-performing product design teams.
Expert experience leading and executing user access, account, and retention products in large-scale and complex architecture.
Extensive experience working with web and native mobile products with TV UI experience is a big plus.
Experiences working with test and algo-driven products. Deep understanding of an experimentation-driven design process.
Top-notch design craft and ability to rapidly ideate and produce design concepts
Top communication skills to clearly articulate and defend your design while making trade-offs with complex product and policy definitions.
Ability to wear PM hat by influencing product strategies while balancing ideal visions vs. execution path to business impact.
An entrepreneurial mindset, with the ability to navigate ambiguity, and drive clarity that brings the user, technology, and business together into an actionable roadmap
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $270,000 - $700,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversitybuilds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Job is open for no less than 7 days and will be removed when the position is filled.
About the job
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Product Design Manager - Growth Experiences
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
The Lifecycle XD team delivers some of Netflix’s most impactful consumer product experiences. We innovate and optimize the global member lifecycle across all plans and offerings, from our acquisition surfaces like non-member pages and sign-up flows to member commerce experiences such as upsell and account sharing, across TV, web, and mobile platforms.
The Product Design Manager, Commerce (Growth Experiences) will lead a small team of senior/lead designers within the larger Lifecycle & Platform XD team to define the strategic and tactical approaches to help Netflix answer questions such as:
How do we ensure that the Member has selected the right plan for them?
How should we be thinking about offers? As we look at the non-Member to Member journey, what kinds of offers are most effective (attractive to customers, viable for business) and when is the optimal moment to present them?
What are the conditions that determine Member readiness for an upsell? What are the most effective ways to execute this within the user experience?
How do we effectively manage multiple users for a household account?
What levers are most impactful for driving Member retention?
Additionally, this role will partner with the Director, Lifecycle & Platform XD to explore the following areas:
How does design partner with cross-functional peers (product, engineering, insights, etc.) to balance delivery speed and customer impact?
How do we identify novel and distinctive opportunities that help create lifetimes of loyal Netflix fans?
What does the “North Star” look like for Commerce XD?
This designer will bring a sharp eye for craft, strong communication skills, product intuition, an entrepreneurial mindset and proven design leadership to join the Lifecycle & Platform XD team.
This is a remote-friendly role within the US, with required onsite meetings in Los Gatos, CA for meaningful collaboration and team bonding.
What You’ll Do
Lead and enable a team of seasoned product designers working across multiple domains, including authentication, account management, and trust experiences.
Partner closely with cross-functional leaders across Product Management, Engineering, Research, and Data Science to shape strategy, define goals, and deliver high-quality, scalable solutions.
Drive short-term execution and long-term vision for how members access and manage their Netflix accounts, working across web, mobile, and TV platforms.
Champion operational excellence in how the team ships and iterates — balancing high craft with speed and impact.
Influence and uphold a high craft bar with the team and deliver products rooted in consumer problems, business opportunities, and likability to launch.
The Must-Haves
10+ years of Product Design experience as an IC, with a preference for experience in taking products from zero to one and launching experimentations for consumer products with a 100M+ user scale.
4+ years as a people/team leader leading and coaching high-performing product design teams.
Expert experience leading and executing user access, account, and retention products in large-scale and complex architecture.
Extensive experience working with web and native mobile products with TV UI experience is a big plus.
Experiences working with test and algo-driven products. Deep understanding of an experimentation-driven design process.
Top-notch design craft and ability to rapidly ideate and produce design concepts
Top communication skills to clearly articulate and defend your design while making trade-offs with complex product and policy definitions.
Ability to wear PM hat by influencing product strategies while balancing ideal visions vs. execution path to business impact.
An entrepreneurial mindset, with the ability to navigate ambiguity, and drive clarity that brings the user, technology, and business together into an actionable roadmap
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $270,000 - $700,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversitybuilds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Job is open for no less than 7 days and will be removed when the position is filled.