Product & Brand Communications Lead
Role Description
Dropbox is reimagining how people work through simple, secure, AI-powered solutions. As the Product & Brand Communications Lead on the Global External Communications Team, you’ll lead a talented team dedicated to telling our product story to the world — that we are more than just the cloud storage solution people know us for — and championing our brand positioning externally. As a hands-on leader, you will set the strategic direction for our external product storytelling, working closely with cross-functional partners and senior leadership to ensure our messaging is compelling, consistent, and impactful; translating complex features into human-centric stories and repositioning Dropbox from a file storage service to an intelligent platform that helps users organize, collaborate, and act on all their cloud content. You’ll also be a steward of our brand—helping ensure all external touch points reinforce our positioning as the thoughtful, reliable, and human choice in a complex digital world.
Responsibilities
Lead external communications strategies for product announcements, launches, and updates—partnering closely with Product, Product Marketing, and Brand teams to ensure consistency across our external channels
Champion Dropbox’s brand positioning and strategic narrative through product storytelling, executive platforms, and media opportunities
Own the creation of messaging frameworks and press materials that bring Dropbox products to life
Cultivate relationships with top-tier tech and business media
Serve as a strategic advisor and coach to product and executive spokespeople
Lead and inspire a small but high-performing team—setting clear goals, providing mentorship, and creating a supportive environment that encourages creative, strategic work
Measure and report on communication impact, adjusting approach based on insights and market trends
Requirements
8–12+ years in communications, with strong experience in product PR and brand storytelling—preferably in tech, SaaS, or productivity tools
Proactive, solutions-oriented self-starter who thrives on solving problems, taking initiative, and can independently drive strategy and execution forward without needing perfect conditions
Proven ability to own and scale strategic narratives across multiple audiences and channels, guiding messaging strategy from concept to launch
Strong media relationships, with a track record of securing high-impact coverage
A natural cross-functional collaborator who’s equally comfortable with PMs, designers, executives, and creatives as well as coordinating with regional communications teams
A thoughtful and empowering leader who brings out the best in others—able to guide and motivate a team while fostering a culture of excellence, trust, and collaboration
Preferred Qualifications
Experience in both in-house and agency communications roles, providing a mix of strategic vision and executional agility
Background in storytelling around AI, productivity, or workflow tools, particularly in competitive or fast-evolving categories
Experience working in a brand-led company, where storytelling is tightly integrated with brand identity and design
Proficiency in using media and content performance analytics (e.g., coverage impact, share of voice, message pull-through) to guide comms strategy
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$173,700—$235,100 USD
US Zone 3
$154,400—$209,000 USD
About the job
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Product & Brand Communications Lead
Role Description
Dropbox is reimagining how people work through simple, secure, AI-powered solutions. As the Product & Brand Communications Lead on the Global External Communications Team, you’ll lead a talented team dedicated to telling our product story to the world — that we are more than just the cloud storage solution people know us for — and championing our brand positioning externally. As a hands-on leader, you will set the strategic direction for our external product storytelling, working closely with cross-functional partners and senior leadership to ensure our messaging is compelling, consistent, and impactful; translating complex features into human-centric stories and repositioning Dropbox from a file storage service to an intelligent platform that helps users organize, collaborate, and act on all their cloud content. You’ll also be a steward of our brand—helping ensure all external touch points reinforce our positioning as the thoughtful, reliable, and human choice in a complex digital world.
Responsibilities
Lead external communications strategies for product announcements, launches, and updates—partnering closely with Product, Product Marketing, and Brand teams to ensure consistency across our external channels
Champion Dropbox’s brand positioning and strategic narrative through product storytelling, executive platforms, and media opportunities
Own the creation of messaging frameworks and press materials that bring Dropbox products to life
Cultivate relationships with top-tier tech and business media
Serve as a strategic advisor and coach to product and executive spokespeople
Lead and inspire a small but high-performing team—setting clear goals, providing mentorship, and creating a supportive environment that encourages creative, strategic work
Measure and report on communication impact, adjusting approach based on insights and market trends
Requirements
8–12+ years in communications, with strong experience in product PR and brand storytelling—preferably in tech, SaaS, or productivity tools
Proactive, solutions-oriented self-starter who thrives on solving problems, taking initiative, and can independently drive strategy and execution forward without needing perfect conditions
Proven ability to own and scale strategic narratives across multiple audiences and channels, guiding messaging strategy from concept to launch
Strong media relationships, with a track record of securing high-impact coverage
A natural cross-functional collaborator who’s equally comfortable with PMs, designers, executives, and creatives as well as coordinating with regional communications teams
A thoughtful and empowering leader who brings out the best in others—able to guide and motivate a team while fostering a culture of excellence, trust, and collaboration
Preferred Qualifications
Experience in both in-house and agency communications roles, providing a mix of strategic vision and executional agility
Background in storytelling around AI, productivity, or workflow tools, particularly in competitive or fast-evolving categories
Experience working in a brand-led company, where storytelling is tightly integrated with brand identity and design
Proficiency in using media and content performance analytics (e.g., coverage impact, share of voice, message pull-through) to guide comms strategy
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$173,700—$235,100 USD
US Zone 3
$154,400—$209,000 USD