Principal Product Marketing Manager - Builder Experience
See yourself at Twilio
Join the team as Twilio’s next Principal Product Marketing Manager, Builder Experience.
About the job
This position is needed to support Twilio’s next chapter, driving awareness and adoption of our Platform and new builder experiences as we work backwards from our customers' needs.
Behind great customer engagement are the builders who turn ideas into differentiation. We are developing new Console and API tools and experiences to empower those builders, enabling both self-service and enterprise customers to build, deploy, and scale their applications. In this role, you will blend your understanding of developer needs with a passion for crafting compelling stories that drive adoption of Twilio’s Platform. You’ll collaborate closely with cross-functional teams to shape product roadmaps, lead strategic launches, and develop impactful messaging to build awareness and increase adoption of critical experiences across Twilio’s Console and APIs.
Responsibilities
In this role, you’ll:
Build a deep understanding of our customers (including technical and non-technical builders) and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio’s Platform in the market.
Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences.
Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform.
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
You have 5+ years experience in product marketing or technical marketing.
You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
You know how to enable and educate internal audiences to drive meaningful and actionable content.
You can get things done. We want to talk about how you manage projects.
Bachelor’s degree or equivalent experience required.
Desired:
You've worked with technology products that target developers with cloud-based services, or API solutions.
You understand the needs of technical builders and have worked with developer communities or developer tooling.
You understand and have experience in the global market around programmable communications or related technologies.
You have excellent written and verbal communication skills.
You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization.
You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.
Location
This role will be remote based in Alberta, British Columbia, or Ontario, Canada.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 5% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
The estimated pay ranges for this role are as follows:
Based in British Columbia. : $142,800 - $178,500 CAD.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
About the job
Apply for this position
Principal Product Marketing Manager - Builder Experience
See yourself at Twilio
Join the team as Twilio’s next Principal Product Marketing Manager, Builder Experience.
About the job
This position is needed to support Twilio’s next chapter, driving awareness and adoption of our Platform and new builder experiences as we work backwards from our customers' needs.
Behind great customer engagement are the builders who turn ideas into differentiation. We are developing new Console and API tools and experiences to empower those builders, enabling both self-service and enterprise customers to build, deploy, and scale their applications. In this role, you will blend your understanding of developer needs with a passion for crafting compelling stories that drive adoption of Twilio’s Platform. You’ll collaborate closely with cross-functional teams to shape product roadmaps, lead strategic launches, and develop impactful messaging to build awareness and increase adoption of critical experiences across Twilio’s Console and APIs.
Responsibilities
In this role, you’ll:
Build a deep understanding of our customers (including technical and non-technical builders) and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio’s Platform in the market.
Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences.
Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform.
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
You have 5+ years experience in product marketing or technical marketing.
You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
You know how to enable and educate internal audiences to drive meaningful and actionable content.
You can get things done. We want to talk about how you manage projects.
Bachelor’s degree or equivalent experience required.
Desired:
You've worked with technology products that target developers with cloud-based services, or API solutions.
You understand the needs of technical builders and have worked with developer communities or developer tooling.
You understand and have experience in the global market around programmable communications or related technologies.
You have excellent written and verbal communication skills.
You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization.
You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.
Location
This role will be remote based in Alberta, British Columbia, or Ontario, Canada.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 5% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
The estimated pay ranges for this role are as follows:
Based in British Columbia. : $142,800 - $178,500 CAD.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.