Principal Demand Generation Manager
About this Position:
G-P is hiring for a Principal Demand Generation Manager to join our growing organization.
What You'll Do:
Regional Marketing Strategy
Develop and execute field marketing plans aligned with corporate objectives and Americas sales priorities.
Identify regional programs to complement global demand programs.
Provide local requirements to Demand Generation team for global acquisition.
Demand Generation
Plan and manage regional demand generation activities, including 1:few account-based marketing (ABM) campaigns and targeted programs.
Collaborate with sales to define and execute in-quarter pipeline initiatives.
Event Management
Execute regional events using event-in-a-box requirements.
Provide local assistance to global event needs.
Ensure seamless event logistics, engaging content, and measurable outcomes.
Collaboration with Sales
Act as a trusted partner to the Americas Sales team, partnering closely with them on territory planning and account strategy initiatives.
Work with Sales to identify high-priority accounts and develop custom programs to engage them.
Content and Campaign Development
If needed, create and adapt marketing collateral, presentations, and resources to meet regional requirements.
Performance Tracking and Reporting
Measure and report on the effectiveness of field marketing activities, including ROI and impact on pipeline and revenue.
Use insights to refine strategies and improve program performance over time.
Cross-Functional Coordination
Collaborate with demand generation, customer success, partner marketing, and product marketing teams to align field marketing initiatives with broader company objectives.
What we are looking for:
5+ years experience in field marketing or demand generation, or a related role, preferably in B2B SaaS or tech.
Strong understanding of integrated strategies, ABM, sales alignment, and digital marketing best practices.
Proven success managing integrated marketing campaigns across channels (e.g., gifting, events, email, content).
Experience planning regional events.
Proficiency in HubSpot for campaign execution, segmentation, and reporting.
Previous experience with Salesforce
Strong analytical skills and ability to translate insights into actionable strategies.
Demonstrated ability to act as a trusted advisor to sales.
Excellent communication, project management, and organizational skills.
Proactive problem-solver with a collaborative mindset and a focus on outcomes.
We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.
The annual gross base salary range for this position is $132,000 - $165,000 plus variable compensation.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
About the job
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Principal Demand Generation Manager
About this Position:
G-P is hiring for a Principal Demand Generation Manager to join our growing organization.
What You'll Do:
Regional Marketing Strategy
Develop and execute field marketing plans aligned with corporate objectives and Americas sales priorities.
Identify regional programs to complement global demand programs.
Provide local requirements to Demand Generation team for global acquisition.
Demand Generation
Plan and manage regional demand generation activities, including 1:few account-based marketing (ABM) campaigns and targeted programs.
Collaborate with sales to define and execute in-quarter pipeline initiatives.
Event Management
Execute regional events using event-in-a-box requirements.
Provide local assistance to global event needs.
Ensure seamless event logistics, engaging content, and measurable outcomes.
Collaboration with Sales
Act as a trusted partner to the Americas Sales team, partnering closely with them on territory planning and account strategy initiatives.
Work with Sales to identify high-priority accounts and develop custom programs to engage them.
Content and Campaign Development
If needed, create and adapt marketing collateral, presentations, and resources to meet regional requirements.
Performance Tracking and Reporting
Measure and report on the effectiveness of field marketing activities, including ROI and impact on pipeline and revenue.
Use insights to refine strategies and improve program performance over time.
Cross-Functional Coordination
Collaborate with demand generation, customer success, partner marketing, and product marketing teams to align field marketing initiatives with broader company objectives.
What we are looking for:
5+ years experience in field marketing or demand generation, or a related role, preferably in B2B SaaS or tech.
Strong understanding of integrated strategies, ABM, sales alignment, and digital marketing best practices.
Proven success managing integrated marketing campaigns across channels (e.g., gifting, events, email, content).
Experience planning regional events.
Proficiency in HubSpot for campaign execution, segmentation, and reporting.
Previous experience with Salesforce
Strong analytical skills and ability to translate insights into actionable strategies.
Demonstrated ability to act as a trusted advisor to sales.
Excellent communication, project management, and organizational skills.
Proactive problem-solver with a collaborative mindset and a focus on outcomes.
We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.
The annual gross base salary range for this position is $132,000 - $165,000 plus variable compensation.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.