Performance Marketing Manager - Paid Social

THE ROLE

Are you a Paid Social expert ready to take the lead on campaigns that truly move the needle? At Eventbrite, we're looking for a Performance Marketing Manager – Paid Social to join our in-house Growth Marketing team. This is a high-impact, hands-on role where you'll own paid social strategy and execution across key platforms including Meta, TikTok, LinkedIn, Pinterest, and Reddit. You’ll be trusted to drive full-funnel performance marketing campaigns — from strategic planning and audience segmentation to creative testing, optimization, and performance analysis. This isn’t a siloed media role — you’ll collaborate closely with cross-functional teams like Demand Gen, Brand, Creative, Analytics, and Paid Search to create integrated marketing experiences that scale. We’re seeking someone who lives and breathes paid social, knows how to optimize at scale, and thrives in a fast-moving, data-driven environment. If you love balancing creative experimentation with analytical rigor — and want your work to make a measurable impact — we want to hear from you.

THE TEAM

You’ll join our centralized Growth Marketing team — a multi-disciplinary group focused on customer acquisition, retention, and lifecycle growth. We’re strategic thinkers, builders, and performance drivers, working hand-in-hand with product, engineering, and data science teams. We value autonomy, innovation, and collaboration — and we’re building a best-in-class engine to support both event creators and attendees around the globe.

WHAT YOU’LL DO

• Plan, launch, and optimize high-performing Paid Social campaigns across Meta, TikTok, Pinterest, Reddit, LinkedIn, and more.

• Own end-to-end campaign management — from strategy and forecasting through execution, reporting, and iteration.

• Develop and execute advanced audience strategies including custom audiences, lookalikes, retargeting, and lifecycle win-back.

• Partner with Organic Social and Integrated Marketing teams to boost strategic content and ensure channel alignment.

• Test and iterate on creative formats (video, carousel, stories, reels) and messaging in partnership with Brand and Creative teams.

• Analyze campaign performance and derive actionable insights to continuously improve ROI and scale growth.

• Manage and pace budgets to hit growth targets while maintaining efficiency.

• Collaborate with Data, Product, and Engineering teams to enhance targeting, measurement, and automation.

• Deploy A/B testing and CRO strategies to maximize performance across social media platforms.

• Stay ahead of platform trends and Paid Social innovations to ensure we’re leading, not following.

• Share performance insights and recommendations with stakeholders and executive leadership.

• Support the growth and development of the broader team, leading by example and celebrating shared wins.

WHAT YOU BRING

• 5+ years of hands-on experience managing Paid Social campaigns at scale.

• Expertise across multiple platforms: Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, LinkedIn.

• Track record of delivering results through data-driven decision-making and creative testing.

• Deep understanding of platform nuances, bidding strategies, attribution models, and audience targeting.

• Proficiency with analytics tools like Google Analytics, Tableau, Heap, or equivalent.

• Experience with media planning, forecasting, budget management, and pacing.

• Comfortable working cross-functionally with product, engineering, and creative teams.

• Exceptional communication skills — able to synthesize data into compelling narratives.

• Experience with Smartly.io is a strong plus.

Bonus points for experience implementing automation or AI-powered campaign tools.