Performance Marketing Manager

Company Description

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognised and has won’ Xero App Partner of the Year’ four times since 2020 in different countries.

Job Description

About the role

We’re looking for a Performance Marketing Manager to take full ownership of fueling our paid acquisition engine. This role is about making our budget work harder.

Whether it’s Google Ads, LinkedIn, Meta, G2, TikTok, or wherever else our buyers spend time, you’ll be the one calling the shots with the wider digital team. You’ll know which levers to pull, which audiences to test, and how to turn campaigns into pipeline.

This isn’t a “keep the lights on” role. You’ll be building a performance machine: structured testing, continuous optimisation, smart budget allocation, and a clear link between spend and revenue. You’ll run a dedicated test budget to trial new channels and formats. When something works, you’ll scale it. When it doesn’t, we learn as a team and you’ll move fast to the next idea.

You’ll work closely with the wider digital and marketing team to maximise the reach and impact of content and campaigns, from webinars and videos to product launches and customer stories. You’ll give creative and strategic input into how field marketing, product marketing, and customer marketing can amplify their assets through paid. You’ll also collaborate with our in-house SEO and Website & Marketing Ops Manager so that paid connects seamlessly with the full digital strategy.

This is a hands-on role, but also gives you creative freedom and a chance to own strategic output. You’ll be inside the platforms, not outsourcing the work. You’ll know how to set up advanced targeting, build campaigns & use automation/scripts to optimise these, analyse performance in GA4, HubSpot, and LinkedIn Campaign Manager, and translate that into actionable insights for the business.  

Responsibilities

Paid media leadership

• Build and run campaigns across Google Ads, LinkedIn, Meta, TikTok, G2, and other channels where our buyers live.

• Manage account structures, bidding strategies, audiences, and creative testing to reduce CAC and improve ROAS.

• Use scripts, automation rules, and custom audiences to sharpen performance.

• Expand beyond brand campaigns into scalable acquisition and retargeting campaigns.

Optimisation & testing

• Plan and run structured tests and sprints, from new channels and ad formats to audiences, creative, and landing pages.

• Keep a close eye on accounts, including search queries and keyword performance.

• Provide insights and recommendations based on data, highlighting not just what happened but why and what to do next.

• Spot opportunities to reallocate spend mid-month to hit targets.

Collaboration

• Work with the Digital Campaign Manager to amplify content (videos, webinars, case studies) through paid.

• Partner with field, product, and customer marketing teams to extend the reach of their campaigns.

• Collaborate with our SEO and Website & Marketing Ops Manager to connect paid with the wider digital strategy.

• Work with the design team to brief and test creative assets.  

Reporting

• Build or work with the team to set up dashboards in GA4 and HubSpot that clearly show paid performance.

• Provide proactive insights and recommendations: what happened, why, and what to do next.

• Track and report against trials, demos, CAC, payback, and funnel conversion rates as your north star metrics.

• Build business cases for scaling the budget when the data proves impact.

What success looks like

• Paid channels consistently deliver trials and demos at a strong, improving cost per acquisition.

• Spend is allocated dynamically, with data-led decisions and clear visibility across the business.

• New channels are tested regularly, with wins or learnings shared openly.

• Paid becomes a predictable, scalable growth engine the business can turn up or down as needed.

Qualifications

Skills & experience

• 4–6 years hands-on performance marketing experience, ideally in B2B SaaS or FinTech.

• Deep expertise in Google Ads (scripts, bidding strategies, search query management).

• Strong LinkedIn Ads experience; exposure to Meta, TikTok, G2, or programmatic is a plus.

• Proficiency with HubSpot Marketing Hub and GA4, and strong understanding of attribution models.

• Familiarity with SEO/SEM tools (Ahrefs, SEMrush) to inform strategy.

• Skilled at building and interpreting dashboards in GA4 and HubSpot; bonus if you’ve used PowerBI.

• Proven CRO mindset: A/B testing ads and landing pages, using behavioural tools (Hotjar, Clarity, PostHog) to improve conversion.

• Comfortable using AI tools to accelerate copy testing and campaign builds.

• Analytical and proactive: you don’t just report results, you recommend what to do next.

• Strong QA discipline with attention to detail in campaign setup and testing.

• Fluent in English; additional languages are a bonus.

Additional Information

This role is:

• Full-time and permanent.

We offer:

• Growing international business with 10,000+ subscribers

• Regular performance-based compensation reviews

• 26 days paid time off

• 1 additional day off for your Birthday

• Remote office assistance

• Service years recognition financial reward