Performance Marketing Lead

About the role:

You will be a highly impactful Performance Marketing Lead if you:

• Possess an extensive track record of developing and leading high-impact, multi-channel performance marketing strategies that demonstrably drive business growth (including Paid Social, Search, Display, App Marketing, etc.).

• Are a highly strategic and analytical leader, adept at translating complex data into actionable business strategy, setting direction, and making informed decisions under uncertainty.

• Have a proven ability to identify and drive strategic initiatives, including evaluating new channels, technologies, and methodologies to ensure continuous improvement and innovation within the performance marketing function.

• Possess good communication skills, capable of presenting strategy, performance, and complex concepts clearly to cross-functional partners.

• Are an inspirational team player who leads a team effectively with a passion for innovation, dedicated to mentoring and developing a high-performing team of performance marketing professionals.

• Have proven experience managing and developing digital marketing managers and specialists.

What you will own (Role and responsibilities):

Reporting to the Performance Marketing & Market Launcher Director

Team Leadership & Development:

• Lead, mentor, and develop a team of performance marketing professionals (including Manager and Senior Manager levels), setting clear objectives, providing regular feedback, and fostering career growth.

• Cultivate a culture of high performance, accountability, continuous learning, data-driven decision-making, and collaboration within the performance marketing team.

• Ensure the team has the resources, tools, and support needed to achieve their goals.

Strategic Performance Marketing Leadership:

• Define, own, and champion the overall performance marketing strategy across all paid channels, ensuring tight alignment with overarching business objectives, target audiences, and new customer goals.

• Oversee the planning, execution, and optimisation of all paid media campaigns managed by the team, providing strategic guidance and ensuring adherence to best practices.

• Drive innovation in channel mix, targeting strategies, bidding algorithms, creative testing methodologies, and measurement approaches.

• Stay at the forefront of the digital marketing landscape, proactively identifying and evaluating new platforms, partners, and technologies to maintain a competitive edge.

App Growth Strategy Oversight:

• Provide strategic direction and oversight for all paid app marketing initiatives, ensuring strategies effectively contribute to overall app growth and business goals.

• Ensure strong alignment between paid acquisition efforts and broader product, and engagement strategies.

Performance Analysis, Reporting & Forecasting Leadership:

• Work hand in hand with the data team on the overarching measurement framework for performance marketing, ensuring robust tracking, accurate attribution, and insightful incrementality reporting across all channels.

• Oversee the delivery of performance analysis, ensuring the team provides deep-dive insights, identifies trends, and makes strategic recommendations.

• Accountable for performance forecasting, budget pacing commentary, and communicating results, insights, and strategic plans, or support the team to do this effectively

Budget & Financial Oversight:

• Hold full accountability for the total performance marketing budget, including planning, allocation across channels and initiatives, forecasting, and pacing management.

• Ensure rigorous ROI analysis and reporting across all investments, providing clear justification for budget allocation and strategic shifts.

• Work closely with Finance partners on budget management and reporting.

Senior Stakeholder Management & Cross-functional Alignment:

• Act as the primary performance marketing point person for senior leadership and key cross-functional partners (e.g., Product, Data Science, Creative, MarTech, Finance).

• Build strong, collaborative relationships across the organisation, driving strategic alignment and ensuring performance marketing plans are integrated with broader business initiatives.

• Effectively represent the team's strategy, performance, and needs

What you bring to the table:

• Minimum 6-7+ years of experience in performance marketing, with a clear progression of responsibility, preferably within an agency, the financial/fintech sector, or a high-growth B2C App sector.

• Proven experience (minimum 2+ years) managing and developing digital marketing professionals or teams.

• Deep strategic understanding and demonstrable success overseeing large-scale campaigns across core performance channels like Paid Social (Meta, etc.) and Google Ads (Search, UAC, Display, YouTube).

• Exceptional analytical and quantitative skills, with the ability to translate complex data and modelling outputs (e.g., attribution, incrementality testing) into actionable digital strategy.

• Strong proficiency with core analytics and advertising platforms; strategic understanding of the marketing technology landscape (e.g., MMPs, automation tools).

• Proven ability to manage significant marketing budgets effectively and demonstrate strong ROI.

• Excellent strategic thinking, problem-solving, and decision-making capabilities.

• Outstanding communication, presentation, and stakeholder management skills.

• Right to work in the UK.